Digital Marketing Manager

1 month ago

London, Greater London, United Kingdom Royal Air Force Museum Full time

We are looking to recruit a Digital Marketing Manager to join our team based in London. You will join us on a full-time, permanent basis, based at our London site. In return, you will receive a competitive salary of £39,750 per annum.

The Royal Air Force Museum is a national museum, a Government non-departmental public body (NDPB) and a registered charity, with two sister sites at London and Midlands. Our purpose is to share the RAF story, past, present and future – using the stories of its people and our collections in order to engage, inform and inspire. Our Vision is to inspire everyone with the RAF story – the people who shape it and its place in our lives.

We have two public sites (London and Midlands) and a stored collection (Stafford). Our trading company and active fundraising supplement Grant in Aid which comes through the Ministry of Defence.

The Royal Air Force Museum is a Carbon Literate organisation and as such promotes Carbon Literacy.

Purpose of the Digital Marketing Manager role:

Reporting to the Head of Communications and Marketing, the Digital Marketing Manager will take lead responsibility for the development and roll out the Museum's digital marketing strategy and eCommerce approach.

The Digital Marketing function is tasked to reach/exceed visitor targets, revenue and sales goals and other customer experience KPIs. This involves coordinating all digital marketing and acquisition activity across Paid Search, SEO, Social, Affiliates and Display, allocating budgets, and working closely with the Campaigns and Press teams to maximise efficiency in our digital marketing channels. With one direct report, the Digital Marketing Manager will also be responsible for the management, development, optimisation, and maintenance of the RAF Museum website, as well as other key eCommerce channels, such as our online shop and ticketing platform.

Key responsibilities of our Digital Marketing Manager include:

  • Support the Head of Communications and Marketing in the development of the RAF Museum digital marketing and eCommerce Strategy. This commercially oriented strategy will build on the principles outlined in our Commercial Strategy and will focus on the development of the Museums digital business and in driving awareness and visits to RAF Museums.
  • Set and deliver on annual and quarterly digital brand engagement and revenue targets across all online acquisition channels responsible for PPC, SEO, Display, Social Paid and Affiliates, ensuring KPI's are met. You will play a key role in developing our e-commerce strategy, working closely with our Retail Team, and developing our data strategy, working closely with our CRM and Ticketing team
  • Develop a digital marketing strategy in collaboration with the wider Marketing and Communications team, to bring to life the Museum's annual brand marketing objectives
  • Develop and implement a reporting infrastructure that summarises all of the key digital marketing and acquisition KPIs across all digital channels
  • Key responsibility for the development of the new RAF Museum website, in line with overall marketing objectives. This will consider the future integration of the Museum's website, its ticketing platforms, its social media channels, and its online stor
  • Effective management of new website producing engaging content that aligns with our brand and optimises the site's digital performance and KPIsWhat we are looking for in our Digital Marketing Manager:
    • Demonstrable and proven experience in a digital marketing-oriented role at a managerial level
    • Communicates in a straightforward manner, demonstrating respect and acting with integrity and impartiality
    • Recognises scope of own authority for decision making and empowers team members to make appropriate decisions
    • Displays a strong commitment delivering on own/teams' objectives
    • The ability to flex approach to the different needs of competing work areas
    • An active interest in the RAF, aviation or military history Closing date for applications: 22 August 2024 Interviews will take place on: 3 September 2024 If you think you have what it takes and want to be part of this exciting journey, please visit the jobs page on our website for further information. Join us in delivering our purpose and achieving our vision, ensuring that the Royal Air Force's story continues to enrich and inspire current and future generations. We would love to hear from you

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