SEO Content Manager

4 weeks ago

Reading, Reading, United Kingdom PRIMARK Full time
SEO Content Manager

Our Digital teams are right at the heart of what we do. Surrounded by some of the best Digital specialists in the industry, you'll bring your own ideas to the business - helping to shape the experience of our customers as part of a forward-thinking team.

The ideal candidate will have a solid background in SEO and strategic content creation, with a proven history of improving organic search performance, managing multiple projects and stakeholders whilst ensuring business results.

As for the SEO Content Manager, you will be responsible for developing and driving a comprehensive SEO strategy to improve our online presence, maximise digital marketing efforts and increase store footfall across priority markets.

This role will involve leading SEO efforts globally with local considerations. Good communication skills, analytical mindset, great attention to detail, organisation and motivation are key to succeed.

To be eligible for this role, you must have prior experience in a similar position, be comfortable with deadlines and managing multiple stakeholders.

What You'll Get

The world is changing and it's important we support our colleagues. People are at the heart of what we do at Primark so it's essential we provide the right environment for you to perform at your best. That's why we offer benefits that put you first

Some of our benefits are:

  1. 27 days of leave, plus bank holidays and if you want, you can buy 5 more.
  2. Flexible Working, opportunity for an early Friday finish, and a subsidised cafeteria.
  3. Primark Perks - Discounts with some local partner business to our offices What You'll Do:

    In your role, you'll collaborate with different people across a range of skillsets. Here's a flavour of your day-to-day:

  4. Oversee the creation and optimisation of high-quality, demand driven content for our digital platforms
  5. Create and improve our content strategy to improve organic performance while meeting business goals.
  6. Drive the SEO content roadmap effectively, prioritising key activities as needed and reacting to market changes and demand.
  7. Manage the content calendar and ensure timely delivery and, quality of content projects.
  8. Collaborate with content teams to integrate SEO best practices into their content creation and editing process.
  9. Work closely with the Senior SEO Manager, digital trading, content, and web production teams to ensure the website is fully optimised for SEO and the right content is being created to drive SEO projects.
  10. Analyse competitors and industry trends to inform SEO strategies.
  11. Make use of all SEO and analytics tools available to assess site performance and drive recommendations for improvements.
  12. Produce weekly and monthly reports to inform and guide SEO analysts and relevant business stakeholders. What You'll Bring

    Here at Primark, we want everyone to feel valued - so please bring your authentic self to work, of course with some other key experience and abilities for this role in particular:

  13. Minimum of 7 years of experience in SEO, with a proven history of effective SEO strategy implementation and performance improvement.
  14. Experience with Google Analytics, Google Search Console as well as SEO tools such as Majestic, Screaming Frog, Botify, Stat, SEMrush, etc.
  15. Effective planning and organisation skills, ability to balance responsibilities, plan and allocate time wisely for self and work within agreed timescales.
  16. Great attention to detail and an ability to analyse and interrogate high volumes of data as well as demonstrating an ability to focus on higher level overview.
  17. Comprehensive analytical and problem-solving skills, with a practical approach to identifying and addressing issues. Ready? Good - because we can't wait to see what you can offer. You'll be joining a team of diverse, passionate, and talented individuals where you'll truly belong, collaborating on projects that will shape the future of our industry. If you're excited about this role but don't meet all the criteria, we encourage you to apply. You may be the right candidate for this role or another one, and our recruitment team Can determine where your skills may fit in at Primark.

    Apply to be part of our future and we'll help you develop yours.

    If you need any reasonable adjustments or have an accessibility requests, during your recruitment journey, such as extended time or breaks between online assessments, a sign language interpreter, mobility access, or assistive technology please contact your talent acquisition specialist.

    All offers of employment are subject to background checks, including right to work, reference education and for some roles criminal, and financial checks. If you have any concerns please reach out to our talent acquisition team to discuss.

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