Campaign Measurement Analyst

2 weeks ago


London, United Kingdom Teksystems Full time
NEW CONTRACT POSITION
Client: Top Media Company
Duration: 6 Month likelihood of extension
Inside IR35
Location: Fully Remote - the occasional day in the London office
WE CAN NOT PROVIDE SPONSORSHIP FOR THIS POSITION
We seek a skilled Campaign Measurement Analyst to join our team on a contract basis. In this role, you will interpret campaign measurement results and develop actionable recommendations for our advertisers. Your insights will be crucial in optimizing campaign performance and driving revenue growth.
Key Responsibilities:
Analyse Campaign Data: Collect and analyze campaign performance data using both first-party (1P) and third-party (3P) measurement methodologies. Utilize internal benchmarking tools to effectively contextualize and position campaign measurement results.
Interpret Results: Provide clear and actionable insights based on campaign measurement results. Identify the causes behind flat or underperforming metrics and offer insights to shape data-driven strategies.
Develop Recommendations: Create detailed recommendations to optimize campaign effectiveness, tailored to the specific needs and goals of each advertiser. Ensure all recommendations and insights align with the broader goals and business needs of the client’s advertising.
Collaborate with Teams: Work closely with Sales and partner teams to prepare and present comprehensive reports that translate complex data into understandable and impactful insights for advertisers.
Campaign Measurement Expertise: Develop a deep understanding of the mechanics and processes behind the campaign measurement solutions used by our client, with a particular focus on brand lift and online conversion methodologies.Experience:
5+ years of experience in advertising sales research, preferably in roles at research agencies, media owners, advertisers, or media agencies.Technical Skills:
Strong working knowledge of third-party measurement providers, particularly in brand lift, with a proven track record of adoption and analysis.
Location
London, UK
Trading as TEKsystems. Allegis Group Limited, Maxis 2, Western Road, Bracknell, RG12 1RT, United Kingdom. No. (phone number removed). Allegis Group Limited operates as an Employment Business and Employment Agency as set out in the Conduct of Employment Agencies and Employment Businesses Regulations 2003. TEKsystems is a company within the Allegis Group network of companies (collectively referred to as "Allegis Group"). Aerotek, Aston Carter, EASi, Talentis Solutions, TEKsystems, Stamford Consultants and The Stamford Group are Allegis Group brands. If you apply, your personal data will be processed as described in the Allegis Group Online Privacy Notice available at (url removed)>
To access our Online Privacy Notice, which explains what information we may collect, use, share, and store about you, and describes your rights and choices about this, please go to (url removed)>
We are part of a global network of companies and as a result, the personal data you provide will be shared within Allegis Group and transferred and processed outside the UK, Switzerland and European Economic Area subject to the protections described in the Allegis Group Online Privacy Notice. We store personal data in the UK, EEA, Switzerland and the USA. If you would like to exercise your privacy rights, please visit the "Contacting Us" section of our Online Privacy Notice at (url removed)/en-gb/privacy-notices for details on how to contact us. To protect your privacy and security, we may take steps to verify your identity, such as a password and user ID if there is an account associated with your request, or identifying information such as your address or date of birth, before proceeding with your request. If you are resident in the UK, EEA or Switzerland, we will process any access request you make in accordance with our commitments under the UK Data Protection Act, EU-U.S. Privacy Shield or the Swiss-U.S. Privacy Shield

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