Campaign Measurement Analyst

2 months ago


London, United Kingdom TEKsystems Full time

NEW CONTRACT POSITION

Client: Top Media Company

Duration: 6 Month likelihood of extension

Inside IR35

Location: Fully Remote - the occasional day in the London office

WE CAN NOT PROVIDE SPONSORSHIP FOR THIS POSITION

We seek a skilled Campaign Measurement Analyst to join our team on a contract basis. In this role, you will interpret campaign measurement results and develop actionable recommendations for our advertisers. Your insights will be crucial in optimizing campaign performance and driving revenue growth.

Key Responsibilities:

Analyse Campaign Data: Collect and analyze campaign performance data using both first-party (1P) and third-party (3P) measurement methodologies. Utilize internal benchmarking tools to effectively contextualize and position campaign measurement results. Interpret Results: Provide clear and actionable insights based on campaign measurement results. Identify the causes behind flat or underperforming metrics and offer insights to shape data-driven strategies. Develop Recommendations: Create detailed recommendations to optimize campaign effectiveness, tailored to the specific needs and goals of each advertiser. Ensure all recommendations and insights align with the broader goals and business needs of the client’s advertising. Collaborate with Teams: Work closely with Sales and partner teams to prepare and present comprehensive reports that translate complex data into understandable and impactful insights for advertisers. Campaign Measurement Expertise: Develop a deep understanding of the mechanics and processes behind the campaign measurement solutions used by our client, with a particular focus on brand lift and online conversion methodologies.

Experience :

5+ years of experience in advertising sales research, preferably in roles at research agencies, media owners, advertisers, or media agencies.

Technical Skills:

Strong working knowledge of third-party measurement providers, particularly in brand lift, with a proven track record of adoption and analysis.

Location

London, UK

Trading as TEKsystems. Allegis Group Limited, Maxis 2, Western Road, Bracknell, RG12 1RT, United Kingdom. No. 2876353. Allegis Group Limited operates as an Employment Business and Employment Agency as set out in the Conduct of Employment Agencies and Employment Businesses Regulations 2003. TEKsystems is a company within the Allegis Group network of companies (collectively referred to as "Allegis Group"). Aerotek, Aston Carter, EASi, Talentis Solutions, TEKsystems, Stamford Consultants and The Stamford Group are Allegis Group brands.



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