Migration Campaign Analyst

7 days ago

London, Greater London, United Kingdom Royal Mail Full time

About the Role

As a Migration Campaign Analyst at Royal Mail, you will play a key role in leading customer migration campaign analytics. Your primary responsibility will be to create migration campaign plans, ensuring customer readiness and collaborating with various teams for a seamless transition.

Key Responsibilities

  • Support others to successfully deliver their objectives within the scope of the migration strategy.
  • Support, create & analyse a migration campaign strategy that includes customer communications (pre/post), customer support during migration, customer segmentation plan (to support multiple phases of migration), sales communications and customer communication collateral.
  • Build a migration campaign plan cadence to enable the ongoing management of the migration plan but also reporting to key milestones and tackling of issues raised during migration.
  • Help build a migration campaign plan that includes strategies to retain high profile, high value customers.
  • Manage, engage, communicate, and consult with stakeholders – both internally and externally.
  • Develop and document an end-to-end campaign analytics plan that will ensure all elements of the migration plan are deployed in unison and to time.
  • Develop and own key reports to share learning across the programme.
  • Lead in developing learning strategies from analysis work undertaken.

About You

We are looking for an individual with a strong understanding of Royal Mail operations and commercial functions. You should be able to use data to decide short- and long-term campaigns, driving decisions and retaining customers. Additionally, you should be able to simultaneously manage a complex set of project imperatives in various phases of design and deployment.

Requirements

  • Proven experience of managing complex and interdependent campaigns and business analysis initiatives.
  • Proven experience of developing and supporting campaigns.
  • Proven experience of operating at analyst level.
  • Proven experience of analysing CRM and a good understanding of marketing campaigns.
  • Demonstrating ability to quickly reassess priorities when required.

What We Offer

Royal Mail is proud of our diverse employee network groups and the active role they play to support belonging and encourage a positive work environment. We are firmly committed to inclusion and passionate about our people representing the communities we serve.

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