Campaign Measurement Specialist

1 month ago


London, Greater London, United Kingdom TEKsystems Full time
Campaign Measurement Analyst

We are seeking a skilled Campaign Measurement Analyst to join our team at TEKsystems. As a key member of our team, you will play a crucial role in interpreting campaign measurement results and developing actionable recommendations for our advertisers.

Key Responsibilities:
  • Analyzing Campaign Data: Collect and analyze campaign performance data using both first-party and third-party measurement methodologies.
  • Interpreting Results: Provide clear and actionable insights based on campaign measurement results, identifying the causes behind flat or underperforming metrics.
  • Developing Recommendations: Create detailed recommendations to optimize campaign effectiveness, tailored to the specific needs and goals of each advertiser.
  • Collaborating with Teams: Work closely with Sales and partner teams to prepare and present comprehensive reports that translate complex data into understandable and impactful insights for advertisers.
Requirements:
  • 5+ years of experience in advertising sales research, preferably in roles at research agencies, media owners, advertisers, or media agencies.
  • Strong working knowledge of third-party measurement providers, particularly in brand lift, with a proven track record of adoption and analysis.

Location: London, UK



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