PPC Campaign Optimization Specialist

5 days ago

London, Greater London, United Kingdom Farfetch Full time

Job Summary:

Farfetch is seeking a highly skilled Senior Digital Marketing Analyst to join our team. As a Senior Digital Marketing Analyst, you will be responsible for managing and optimizing PPC/SEM advertising campaigns with a focus on reporting and measurement.

Key Responsibilities:

  • Develop and execute testing strategies to optimize PPC campaign performance, including ad creatives, landing pages, targeting options, and bidding strategies.
  • Design and implement various tests to assess the impact of changes on key performance metrics.
  • Monitor test performance, analyze results, and derive actionable insights to drive optimization recommendations.
  • Identify opportunities for automation and scalability within testing processes.
  • Analyze large datasets to extract insights for optimizing campaigns.
  • Develop custom scripts and tools to automate data analysis and campaign management.

Requirements:

  • Experienced in digital marketing analytics.
  • Proficient in Excel and Google Ads.
  • Ability to analyze campaign performance metrics and conduct A/B testing.
  • Knowledge of statistical methods and techniques for analyzing marketing.
  • Strong analytical and quantitative skills with proficiency in data analysis tools.
  • Ability to collaborate with cross-functional teams to align data analysis with company goals.

Benefits:

  • Flexible benefits including medical and dental insurance, gym memberships, and pension scheme.
  • Critical Illness Insurance and Life Assurance.
  • Flexible working environment.

Equal Opportunities Statement:

Farfetch is an equal opportunities employer ensuring that all applicants are treated equally and fairly throughout the recruitment process.

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