Martech AdOps Manager

2 weeks ago

London, Greater London, United Kingdom The Economist Full time

Introduction

Founded in 1843, The Economist Group is a global media and information service company that champions progress. With customers spread across 159 countries, The Economist currently has 1.2 million subscribers across print and digital. Headquartered in London, UK, The Economist Group has offices worldwide including other regions in Europe, Middle East, Africa, Americas and Asia. We provide individuals and organizations with the expertise, insights and perspective to press forward. The Economist is the leading source of analysis on international business and world affairs. It delivers information through a range of formats including its newspapers, website, podcasts, and app as well as its conferences and events. What ties it together is the objectivity of its opinion, the originality of our insight and our advocacy of economic and political freedom around the world.

The Lead Management and Conversion team is essential to our marketing activity and is part of the Growth marketing team. We are currently looking for a Martech AdOps Executive to join our team in the London office.

Reporting into the VP of Lead Management and Conversion, the Martech AdOps Executive will require cross-functional collaboration in order to develop omnichannel campaign plans, facilitate the tagging, testing and tracking of biddable (paid) media as well as bringing to life acquisition focused customer experiences across our website and within the CRM (salesforce marketing cloud) platform.

The ideal candidate will be coding literate (with JavaScript, HTML, SQL, Python, AMPScript, Java), highly data-driven, methodical and logical, a completer-finisher, determined and passionate about making a meaningful brand and growth impact through owned and paid media.

They will be comfortable working in a KPI-driven environment and will have a strong ability to multitask, prioritise and handle multiple projects concurrently.

They should have an obsessive attention to detail, enjoy contributing and completing tasks/projects. They aren't afraid to set a high bar for themselves and to work amongst different teams of high performers.

Responsibilities

Work with an in-house team of growth (acquisition) marketers and external agencies/ vendors/ suppliers to execute targeting strategy by owning audience creation and data orchestration across our tech stack Implement end-to-end campaign tracking, tagging, and trafficking to ensure accurate measurement of key media performance indicators Develop and implement a robust and standardised tagging taxonomy across channels by constantly assessing what our current taxonomy looks like and refreshing it to ensure that it is still relevant for data reporting in view of upcoming changes being made to Google Analytics and third-party cookies Analyse, QA and troubleshoot discrepancies or other issues across DSPs and media buying platforms. Establish, execute, and manage processes and procedures by performing tasks and documenting actions. For instance, implementing regular status updates for tags and pixels linked to marketing activities, and developing operational protocols for marketers to self-serve in building user experiences within Salesforce Marketing Cloud and other CRM platforms Monitor the developments of third party cookies and consent so that they can be reported back to the marketing team Assist in Marketing Tech development to support all biddable media campaigns Work collaboratively with growth marketers to bring their campaign briefs to life in Salesforce marketing cloud and other CRM platforms Work collaboratively with growth marketers to gather and disseminate requirements for new initiatives that require product, tech, and/or data support

Qualifications and Experience

Experience working across Google stack (DV360, SA360, DCM, Google Analytics) Experience and familiarity with JavaScript, HTML, CSS, SQL, Python, AMPScript, Jav, JSON syntax) Experience with the backend programming and setup of Salesforce marketing cloud (or any other CRM systems) experiences Experience with the backend programming and setup of onsite CRM system . Piano (or any other CRM systems) experiences 2-3 years of experience working in martech / ad operations An understanding of user data compliance, GDPR, CCPA, and staying abreast of cookie consent updates is desired. Agency side experience is a plus Experience in subscription-based services, and multi-country products are welcomed but not essential

Skills and Personal Attributes

Extremely analytical with demonstrated ability to use data to problem-solve and optimise outcomes Self-starter who can power through challenges and thrives in a fast-paced, dynamic start-up environment. Excellent attention to detail and project management skills High level of organisation, with strong planning skills Ability to create, maintain and amend processes to deliver high productivity and efficiency for the business Ability to prioritise a large workload according to ever-changing business needs Able to communicate and work cross-functionally Superb work ethic and positive, can-do attitude Resilient, tenacious and determined The Economist Group values diversity. We are committed to equal opportunities and creating an inclusive environment for all our employees. We welcome applicants regardless of ethnic origin, national origin, gender, gender identity, race, colour, religious beliefs, disability, sexual orientation , age or marital status.

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