Manager, Event

2 weeks ago


London, Greater London, United Kingdom The Economist Group LTD Full time
Founded in 1843, The Economist Group is a global media and information service company that champions progress. 2 million subscribers across print and digital.

Headquartered in London, UK, The Economist Group has offices worldwide including other regions in Europe, Middle East, Africa, Americas and Asia.

It delivers information through a range of formats including its newspapers, website, podcasts, and app as well as its conferences and events.

What ties it together is the objectivity of its opinion, the originality of our insight and our advocacy of economic and political freedom around the world.

The Lead Management and Conversion team is essential to our marketing activity and is part of the Growth marketing team.

We are currently looking for a Martech AdOps Executive to join our team in the London office.

Reporting into the VP of Lead Management and Conversion, the Martech AdOps Executive will require cross-functional collaboration in order to develop omnichannel campaign plans, facilitate the tagging, testing and tracking of biddable (paid) media as well as bringing to life acquisition focused customer experiences across our website and within the CRM (salesforce marketing cloud) platform.

The ideal candidate will be coding literate (with JavaScript, HTML, SQL, Python, AMPScript, Java), highly data-driven, methodical and logical, a completer-finisher, determined and passionate about making a meaningful brand and growth impact through owned and paid media.

They will be comfortable working in a KPI-driven environment and will have a strong ability to multitask, prioritise and handle multiple projects concurrently.

They should have an obsessive attention to detail, enjoy contributing and completing tasks/projects. Work with an in-house team of growth (acquisition) marketers and external agencies/ vendors/ suppliers to execute targeting strategy by owning audience creation and data orchestration across our tech stack
Implement end-to-end campaign tracking, tagging, and trafficking to ensure accurate measurement of key media performance indicators
Develop and implement a robust and standardised tagging taxonomy across channels by constantly assessing what our current taxonomy looks like and refreshing it to ensure that it is still relevant for data reporting in view of upcoming changes being made to Google Analytics and third-party cookies
For instance, implementing regular status updates for tags and pixels linked to marketing activities, and developing operational protocols for marketers to self-serve in building user experiences within Salesforce Marketing Cloud and other CRM platforms
Monitor the developments of third party cookies and consent so that they can be reported back to the marketing team
Work collaboratively with growth marketers to bring their campaign briefs to life in Salesforce marketing cloud and other CRM platforms
Work collaboratively with growth marketers to gather and disseminate requirements for new initiatives that require product, tech, and/or data support
Experience and familiarity with JavaScript, HTML, CSS, SQL, Python, AMPScript, Jav, JSON syntax)
~ Experience with the backend programming and setup of Salesforce marketing cloud (or any other CRM systems) experiences
~ Experience with the backend programming and setup of onsite CRM system e.g. Piano (or any other CRM systems) experiences
~An understanding of user data compliance, GDPR, CCPA, and staying abreast of cookie consent updates is desired.
~ Extremely analytical with demonstrated ability to use data to problem-solve and optimise outcomes
Excellent attention to detail and project management skills
High level of organisation, with strong planning skills

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