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AdOps Audience and Campaign Specialist
3 months ago
About Springer Nature Group
Springer Nature opens the doors to discovery for researchers, educators, clinicians and other professionals. Every day, around the globe, our imprints, books, journals, platforms and technology solutions reach millions of people. For over 180 years our brands and imprints have been a trusted source of knowledge to these communities and today, more than ever, we see it as our responsibility to ensure that fundamental knowledge can be found, verified, understood and used by our communities – enabling them to improve outcomes, make progress, and benefit the generations that follow. Visit and follow @SpringerNature / @SpringerNatureGroup
Job Title: AdOps Audience and Campaign Specialist
Location: London, Hybrid
Full time, Permanent
Overview
The AdOps Audience and Campaign specialist is part of a team responsible for campaign curation, consultation, monitoring and optimising the delivery and performance of digital ad campaigns, aligning with the wider management team to achieve key objectives. This is a critical role to ensure the accuracy of our targeting and creation of new audiences across our digital advertising platforms, directly impacting our ability to deliver to our target audience, maximise performance and deliver exceptional results to our clients.
Key Responsibilities
Campaign Consultation:
Play a key role in campaign planning by advising on best practices, audience targeting strategies and utilise contextual/behavioural systems to identify relevant targeting segments. Take ownership of campaigns post launch, ensuring they are delivering as planned and optimising them to meet their performance goals. Curating keyword based campaigns, researching key themes and terminology to create custom contextual campaigns for clients. Generating audience segments to align with strategic goals and custom campaigns with both internal and external stakeholders.Campaign Management:
Continually monitor digital campaign performance - working with sales managers, clients, internal stakeholders to identify optimisation opportunities and communicate potential delivery concerns. Monitor the custom inbox supporting sales with more complex campaign requirements custom email segments/additional email sends and other support falling outside of standard deployment workflows. Monitor email and eAlert deployment to ensure correct audiences are reached.Presenting and Analysing:
Report and analyse digital campaigns by utilising tools such as Looker studio, Permutive insights. Assist in preparing performance reports and presentations that outline the steps taken to address delivery issues and enhance performance. Carry out rigorous testing and analysis in order to benchmark and improve performance.Continuous Improvement:
Develop and maintain appropriate documentation regarding contextual/behavioural targeting, campaign analysis and optimisation approaches. Work with key advertising stakeholders - Advertising Product managers, Development teams, Commercial marketing, and AdOps managers with new/existing projects, helping to integrate new platforms and liaising with all areas of the business as necessary. Ensure AdOps campaign management processes are adhered to and refine methodologies, tools and templates to ensure high performing campaigns are delivered. Develop and grow our audience segmentation offering, working with stakeholders to define emerging topics, research direction and aligning with SN's approach to research and scientific progress.Communication and Collaboration:
Maintain clear and open lines of communication with the deployment execs to help identify campaigns with complex performance goals. Assist Manager with the on-boarding and training of colleagues. Share insights, best practices, and lessons learned with commercial colleagues to encourage knowledge sharing within the department. Help support management with training around audiences and targeting capabilities.Key relationships
External clients/ media agencies, sales representatives, department managers, production, Product, Development and Marketing teams.
Qualifications :
Science Degree/Masters [preferably in a life or clinical sciences] Or equivalent experience in digital marketing/ digital campaign management and good understanding of optimisation techniques.Experience and Skills :
Experience of using commercial advertising server systems . GAM and an email service provider Google analytics/Looker studio Data management platform and knowledgeable in various display targeting methods - behavioural/ contextual Good knowledge of HTML, CSS for troubleshooting email code and Javascript for ad tags Extremely detail oriented Highly organised and proactive Problem solving skills Proficiency with Microsoft word, Excel and Outlook Flexible and approachable Experience of working under pressure and managing workload Experience of pre-sales, or developing compelling sales propositions, preferably involving the use of contextual and behavioural 1st party data Experience with advertising or marketing technology tools and platforms useful but not essential#LI-RP1
At Springer Nature, we value the diversity of our teams and work to build an inclusive culture, where people are treated fairly and can bring their differences to work and thrive. We empower our colleagues and value their diverse perspectives as we strive to attract, nurture and develop the very best talent. Springer Nature was awarded Diversity Team of the Year at the 2022 British Diversity Awards. Find out more about our DEI work here
