Email Marketing Specialist Emea

2 weeks ago


Fulham, Greater London, United Kingdom Medidata Solutions Full time

Requisition ID:

531628

The role requires independent action, a high degree of initiative and organization to reach desired outcomes.

This position acts as a key point of contact for outbound communications to global audiences in all business segments and brands under the Life Sciences business unit.


Responsibilities:

  • Manage internal stakeholder requests in timely and professional manner Identify appropriate target contact groups and targeting strategies
  • Report on campaign and asset performance
  • Subject matter expert and operations professional
  • Advise on best practices
  • Analyze and optimize campaignsA/B testing to optimize campaign performance
  • Make informed recommendations on how to improve performance
  • Enforce branding and domain standards for multiple brands in multiple geographies
  • Other as required to meet the company's goals
  • Manage marketing automation system, including: Maintain quality of Marketing Database Design and implement always on nurturing campaigns
  • Design automations as needed to support execution

Your Competencies:

  • Basic working knowledge of HTML and CSS required
  • Experience working with CRM systems required; Salesforce CRM preferred
  • Understanding of key online marketing strategies and concepts
  • Ability to think logically and analytically to solve complex problems
  • Excellent verbal and written communication skills
  • Excellent organizational, project and time management skills
  • Positive attitude and team leadership
  • Selfmotivated, able to assume responsibility and work autonomously in a professional manner PMP or CAPM preferred
  • Working knowledge of JavaScript a plus

Your Education and Experience:

  • Experience in designing and executing automated marketing programs required; Eloqua or Pardot preferred.
  • Bachelor's degree required; in Business Administration or Communications preferred
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