Email Marketing Specialist

2 weeks ago

Fulham, Greater London, United Kingdom TheSqua Serviced Apartments Full time
Job Description

Our mission at is to be the world's best loved digital corporate housing and luxury alternate accommodation company. We do this by providing the largest choice of alternate accommodations - beautifully furnished boutique style apartments in every major city on the planet, using our award winning proprietary suite of technology and our best in class customer service / account management levels. It's no wonder we have achieved the highest NPS (Net Promoter Score) levels in leading global corporate travel programs powering our firm's 50% annual growth for several years in a row.

We have also recently launched TheSquare.AI, our new customisable booking platform designed to allow corporate clients to set up their global travel programme their own way.

From offices in New York, London and New Delhi, we look after and house assignees from more than 500 corporate clients worldwide; these corporations range from a mix of S&P 500 to soon to go public tech companies.

Job Overview:

We are seeking a dynamic and highly motivated Content, Email, and Database Marketing Specialist to join our marketing team. In this role, you will play a crucial part in developing and implementing effective content marketing strategies, managing email campaigns, and optimising our customer database. The ideal candidate is creative, data-driven, and possesses a deep understanding of content marketing, email marketing best practices, and database management.

Responsibilities:

Content Marketing:

  • Create compelling, high-quality content for various channels, including the website, and other marketing collateral.
  • Collaborate with cross-functional teams to ensure content aligns with brand messaging, SEO goals, and overall marketing objectives.
  • Monitor and analyse content performance metrics to refine strategies and maximise impact.

Email Marketing:

  • Plan, execute, and optimise end-to-end email marketing campaigns, including segmentation, scheduling, and A/B testing.
  • Design and implement automated email campaigns to nurture leads, onboard customers, and drive conversions.
  • Ensure compliance with email marketing regulations and best practices.
  • Analyse email campaign performance metrics, provide insights, and make data-driven recommendations for continuous improvement.

Database Management:

  • Manage and maintain the health of our customer database, ensuring accurate and up-to-date information.
  • Implement segmentation strategies to personalise communications and improve targeting.
  • Collaborate with the IT team to integrate and optimise data flows between marketing systems and the database.
  • Conduct regular data hygiene audits to identify and rectify inconsistencies or errors.

Qualifications:

  • Bachelor's degree in Marketing, Communications, or a related field.
  • Proven experience in content marketing, email marketing, and database management.
  • Strong understanding of marketing automation platforms, CRM systems, and email marketing tools.
  • Exceptional writing and editing skills with a keen eye for detail.
  • Analytical mindset with the ability to interpret data and derive actionable insights.
  • Familiarity with SEO best practices and digital marketing trends.
  • Excellent project management and multitasking abilities.

Preferred Skills:

  • Experience with marketing analytics tools (e.g., Google Analytics).
  • Proficiency in HTML for email template customization.
  • Knowledge of graphic design tools (e.g., Adobe Creative Suite).
  • Certifications in content marketing, email marketing, or related fields.

If you are a results-driven marketer with a passion for creating engaging content, optimising email campaigns, and managing databases to deliver impactful results, we encourage you to apply. Join our team and contribute to the success of our brand through strategic and creative marketing initiatives.

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