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Retention & Email Marketing Executive
3 months ago
About ZAVA
We're on a mission to provide our patients with healthcare that is accessible and dependable at a fraction of today's cost.
Our team of Doctors, Engineers, Customer Support Advisors, Marketers, Product Managers, UX Designers, Pharmacists, and Commercial & Operations Specialists work collaboratively, to develop and maintain a digital healthcare platform that provides our patients with healthcare that suits their needs & schedules.
The pandemic changed our lives, requiring us to find flexible, remote and innovative healthcare solutions to meet our needs during challenging and changeable periods. Many of our patients turned to telemedicine as a convenient solution to getting their healthcare online from the comfort of their homes. And through delivering a safe and efficient digital healthcare service, we've provided over 8 million consultations across the UK, Germany, France, and Ireland, enabling millions of people with essential access to healthcare when they needed it most.
It's our motivation to continue fulfilling their needs and to expand further to meet the needs of others, ensuring we're always there with the latest tech, treatments and advice. Because we're doing more than providing healthcare, we're enabling & empowering people by making healthcare work for them.
We're here because we care about healthcare and we plan to be the largest digital primary healthcare platform for people across Europe.
About the role
We've built a best-in-class marketing automation platform and scaled email to become one of our core channels. Now, we are looking for a Retention & Email Marketing Executive who can help us take it to the next level. The ideal candidate is a team player who can think strategically, as well as get's their hands dirty in the details, and make a real impact.
You will be trained in our marketing automation platform, start optimising our email marketing program and help develop an email marketing strategy with the support of your team and your stakeholders.
Your ultimate goal will be to generate meaningful growth via email and other owned channels such as SMS - in collaboration with the retention marketing team, who will support you, and challenge you towards achieving this goal
What can you expect from working with us?
Receptiveness to new ideas - We're breaking new ground all the time, which means there's no tried and tested way yet. We want you to push the boundaries, try new things and take responsibility for big ideas.
Variety - You'll be involved in a range of projects including newsletters, launching new services and cross team retention initiatives.
Opportunity to influence the future of healthcare - Digital healthcare is here and has the power to transform the way the world gets better. This is our chance to be the best in a radically new industry.
Competitive salary, flexible working and other benefits - aside from salary we offer a company-wide bonus scheme, training budget, 10% R&D and learning time and flexible working (working pattern can be discussed).
Day-to-day the work will encompass:
Manage the creation and sign off of all email marketing campaigns. You will work closely with the Content, Creative, Legal and Commercial teams to ensure that all email assets are provided and signed off in a timely manner.
Building email campaigns using the drag & drop email editor. Testing and executing them using our ESP ( ) .
Contribute to the customer journeys and retention strategy by generating ideas, planning and executing email marketing campaigns
Help develop and execute email marketing strategies
Own the day-to-day management of email marketing calendar
Work closely with the Content team to develop the content strategy and editorial calendar
Use data insights to select target audiences for email campaigns.
Analyse campaign performance and ROI. Report on a weekly and monthly performance and make recommendations for future campaigns.
Identify ways we can improve our current email content/design user journeys, including transactional and automated email campaigns as well as medical communication.
Working with the wider marketing team and Product teams on Retention initiatives.
Coordinating with our Data and Research teams to understand our patient journey and key churn points, to help create the retention strategy, as well as emails and segmentation for personalised email content strategy, to engage customers throughout the lifecycle.
For this role you need to have experience with:
2+ years working in email marketing or marketing automation
Experienced with using HTML / CSS or email drag & drop editor, and understanding of how an email is made
Written and spoken English at a high level
Proficiency with using an ESP e.g to create automated marketing campaigns
"Get up and go" - willingness to take initiative and see an idea or opportunity through to completion
Comfortable with fast changing environment and ability to adapt
Eagerness to learn new skills and work with different marketing software
Experience A/B testing email campaigns with a focus on improving key email engagement metrics
Writing content with a clear commercial purpose
Comfortable analysing marketing data, having experience of working with either Excel/Tableau/Looker
It would also be advantageous to have experience with:
Understanding of Email Deliverability, the major factors that determine it and examples of having acted on it.
Interest in other digital marketing channels and trends/news in the industry
Benefits from the day you join:
- 25 days holiday + bank holidays + Birthday day off
- Healthcare cash back plan through SimplyHealth
- Access to SimplyHealth advice, counselling and corporate discounts
- Discount on all services on the ZAVA website
- Remote flexible working
- Macbook Pro
- Dog friendly office
- Flexible bank holidays - take the ones that matter the most to you
Additional benefits following probation period:
- £500 training budget per year (after 3 months)
- Company sabbatical after 2 years
- Opportunity to work from overseas for 2 months each year
- Cash vouchers after 3, 5 and 10 years of service
- Enrolled on discretionary company bonus scheme
We are working hard to try andlevel the playing field wherever we can. We know from researchthat men are happy to apply for positions where they fit just 60% of the requirements, whereas women and underrepresented groups often will not apply unless they feel they are a super close match. I f you don't think you meet all the requirements that you see above, we absolutely encourageyou to apply and tell us what we can do to give you your best shot - if you want . We know that talent is everywhere, and as much as nice CVs are nice, they are often not a proxy for the best person for the job.