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Graphic Designer
3 months ago
Permanent, Part time (22.5 hours)
Wellington Street Glasgow (Hybrid working)
Competitive salary plus benefits
A newly created opportunity has arisen for a creatively talented individual to join the Caledonian Sleeper Sales & Marketing Team as an in-house Graphic Designer.
We're looking for a dynamic person who can devise "on-brand" creative collateral (digital and print) to promote our unique Sleeper service.
The Graphic Designer will create visual concepts and help communicate ideas that inspire, inform, or captivate our Guests to encourage room sales, onboard sales or communicate internal policies and procedures.
The Designer will also support the Senior Digital Marketing Exec & Head of Sales & Marketing in updating the current brand guidelines to deliver a refreshed set of house styles.
Moving forward the role is pivotal in consistently building the Caledonian Sleeper brand both internally and externally while governing the Sleeper brand across all channels.
The Sales & Marketing team at Caledonian Sleeper is small and diverse, covering ad campaigns, social media, partnerships and corporate accounts.
Main Accountabilities:
Design and layout of essential business materials (templates, station information systems, promotional materials including online and offline advertisements, brochures, magazines, on-board items, company policy documents & events/exhibition collateral)
Update and maintain the Caledonian Sleeper on and offline brand guidelines
Ensure all design and print work across the business adheres to the corporate brand guidelines
Edit video clips for use on social media platforms and website including cropping, colour correction and any Photoshop work
Work autonomously and within a team to develop high-quality concepts and outputs
Manage timelines and prioritisation of workload
Optimize graphics and video content for social media platforms and Caledonian Sleeper's website
Work with Key Stakeholders in the business to advise and support on design style, to support delivery of their message requirements in line with brand
Ability to manage multiple priorities to tight deadlines for specific design and print projects, delivering all work to budget and on or ahead of the allocated time
Other duties as assigned
What you'll need to do the role:
Minimum 3 years hands on design experience as your main job role
Strong visual communications skills, including the ability to communicate complex concepts and data through images.
Solid verbal and written communication skills
Thorough knowledge of Adobe Creative Suite (mainly InDesign, Illustrator, Premiere, After Effects and Photoshop), Microsoft Office
Familiarity with best practices for graphics and video content on social media platforms (YouTube, Facebook, Twitter, Instagram, TikTok, LinkedIn, Threads)
Technically proficient with the ability to troubleshoot and problem-solve
Ability to work independently as well as collaboratively with colleagues
Excellent organisational skills, including the ability to manage multiple tasks and projects simultaneously while meeting deadlines
Strong attention to detail when finalising projects and be open to feedback and willing to make changes to your designs within brand guidelines
From time to time liaise with print suppliers to ensure most efficient design and consistency of colour in printed articles
Flexibility in working with new issues, topics, and approaches.
What we offer
25 days annual leave
Opportunity to join the Railway final salary pension scheme
Allocation of complimentary tickets for Caledonian Sleeper each year
Complimentary Scotland wide rail travel with ScotRail for the employee and qualifying family member
We are open to discussions around flexibility and flexible working.
Disabled applicants who meet the minimum criteria for the job will be given the opportunity to demonstrate their abilities at an interview.
Caledonian Sleeper is an iconic brand with a heritage stretching back a century and a half to the early years of Scotland-London sleepers.
Part of an exclusive club, Caledonian Sleeper is one of only two sleeper trains in the UK, and we like to think it is the most scenic Whisking guests from the bright lights of London through the night to the iconic cities of Aberdeen, Edinburgh, Inverness, and Glasgow or to the jaw dropping scenery of the west Highlands of Scotland around Fort William.
We are proud to serve the UK's most remote railway station too, Corrour.Caledonian Sleeper sets new standards in overnight rail travel, offering a choice of affordable seats, private guestrooms, some with en-suites and double beds, as well as our much-loved Club Car to around 200,000 guests per year.
Serco is acting as the resourcing partner for Caledonian Sleeper Limited which is operated by Scottish Rail Holdings on behalf of the Scottish Government.
