Head of Insight

7 days ago

London, Greater London, United Kingdom Department of Health and Social Care Full time

Details:

Reference number:

Salary:

- £50,829
  • Leeds minimum: £50,829 London minimum: £54,655
    Job grade:
  • Grade 7
    Contract type:
  • Permanent
  • Loan
  • Secondment
    Length of employment:
  • This role is being advertised on a permanent basis. If preferable, Loan or Secondment options will also be available for existing Civil Servants (Loan) and applicants from accredited NDPBs (Secondment).

Business area:

  • DHSC
  • Group Operations
    Type of role:
  • Communications / Marketing
    Working pattern:
  • Flexible working, Fulltime, Job share, Parttime
    Number of jobs available:
  • 1Contents
Location

About the job

Benefits:

Things you need to know

Location

  • Leeds, LondonAbout the job

Job summary:


At the Department of Health and Social Care (DHSC), we are proud of our purpose - to enable everyone to live more independent, healthier lives for longer.

To achieve this, and create a great place to work, we have four values:
we are inclusive, we constantly improve, we challenge, and we are agile. If this sounds like an environment you'd like to work in, we'd love to hear from you.


The DHSC Communications Directorate has an exciting opportunity to lead insight and evaluation on some of the government's and public's top priorities.

If you are passionate about understanding audiences, bringing together multiple data sources to surface new insights to shape and evaluate award-winning communications, we want to hear from you.


The Communications Directorate leads the conversation for health and care to engage people through innovative communications, supporting improvements to the health of the nation and the running of the NHS.


As Head of Insight and Evaluation you will bring the voice of the public, patients and health and care workforce to life in compelling ways to improve government communications that support ministers' priorities, enable the efficient and effective operation of health and care services, and improve people's lives.

You will design and deliver a programme of research, data analysis and insight to provide a detailed understanding of target audiences and evaluate the impact of communications.


This work is high profile, fast paced and ever changing, the role will suit a self-motivated, intellectually creative and persuasive person who can spot opportunities and take responsibility for achieving them.


Job description:

Audience insight is at the heart of what we do.

To ensure our communications stay relevant and impactful, they are grounded in a deep understanding of behaviours, intentions, attitudes, and media habits.


You will be a trusted advisor to senior communicators, special advisors and ministers, carefully scoping research requirements and providing incisive communications advice rooted in a deep understanding of audiences.

Fast-paced research to provide audience-led actionable advice in a matter of days is the team's business as usual.

Alongside, the team delivers additional strategic programmes of research to inform the direction of the department's communications and support upstream policy decision making.


Using market research, desk research, data analysis, behavioural science, and evaluation best practice you will build an in-depth insight into people's attitudes, behaviours and engagement.

Working with agency partners you will deliver robust, timely and incisive insight that sets direction and offers value for money.

You will use this to identify the role for communications in supporting policy delivery and achieving SofS's priorities, prioritise target audiences, refine messages and creative and understand the impact of communications.


You will need to influence senior stakeholders across DHSC and work collaboratively across the health system and across government, with the gravitas and credibility to inspire confidence in your work.


  • Lead and manage the Communications Directorate's approach to audience insight and evaluation.
  • Champion the voice of the target audience in all our work. Develop and promote a deep understanding of and insight into audiences' attitudes, behaviours and engagement on departmental priorities.
  • Lead, manage and motivate the Insight and Evaluation team, and ensure it can provide both a resilient reactive service and a proactive strategic programme of insight and evaluation.
  • Deliver multiple projects across multiple policy and communications priorities in parallel and at pace, ensuring exceptional people and operational management.
  • Build strong effective networks across the department, and beyond, to be a credible partner and trusted advisor to senior stakeholders.
  • Manage, motivate and integrate the efforts of agencies to achieve research objectives. Provide agencies with clear, focused and directional briefs and honest and constructive feedback to optimise performance and ensure timely, impactful delivery.
  • Demonstrate leadership and expertise across the organisation

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