Senior Demand Planner

1 week ago


Blackpool, Blackpool, United Kingdom Valeo Snackfoods Full time

Flexible working however must be at one of the listed sites at least 3 days per week.

Norwich, Pontefract, Blackpool, Liverpool or Gateshead


Valeo Snackfoods is the combination of Kettle Foods, Tangerine, Big Bear and Its All Good and is one of the UK's top 100 grocery brands.

It is headquartered in Norwich and Pontefract and employs around 2,000 people.

Over the past few years, we have strengthened our portfolio to include the Metcalfe's popcorn brand and Yellow Chips in Emmeloord, Netherlands.

The business in the UK and Europe generates revenues of over £280 million.

Our brands include KETTLE Chips, Metcalfe's popcorn, Foxes, Poppets, Barratt (Wham, Fruit Salads, Black Jacks, Refreshers, Sherbet fountain, Dip Dab)

Job Purpose


Responsible for co-ordinating the Demand Planning function for the business across key channels and acting as a point of functional escalation and support for the Demand Planner.

Responsible for all forecasting activities associated with key UK and International customers and products. Oversee creation and maintenance of forecast models and ensure management information is produced and available in a timely manner.

Be the key liaison (for own accounts) and initial escalation point (across all customers) for customer supply chain, working closely with Commercial and SOP teams, and the Demand Planning Manager.


The Senior Demand Planner leads the dialogue each month as part of the IBP cycle for their respective customers and products and is accountable for input to the Forecast Challenge, Consensus and Demand stage of IBP, as well as the volume escalation process.


The role is office based but includes a significant (up to 20%) amount of time visiting customers in their premises.


Key Accountabilities

  • Lead the Demand Planning continuous improvement master plan for your channels.
  • Lead the Integrated Business Planning FCM meetings generating inputs and outputs for the process and coordinating outputs and next steps.
  • Work closely with the Production and RM Planning Coordinator to ensure optimal customer service and minimise constraints to supply.
  • Ensure due diligence and rigour in all IBP Forecast Challenge meetings and be initial escalation points to address gaps
  • Collaborate with Commercial to maintain timely and accurate 18 month rolling forecast at multiple levels of aggregation and time horizons as part of a demand planning function for your portfolio of SKUs and customers.
  • Review historical sales trends, research demand drivers, prepare forecast data, develop statistical forecast models, and evaluate forecast results.
  • In close cooperation with the Commercial teams, create, monitor and revise forecasts for all or part of the portfolio of Kettle ensuring accuracy measures are met.
  • Establish close working relationships with key customers (UK and International) in order to improve forecasts and optimise inbound supply, including regular customer facing reviews. Maintain a collaborative approach to forecasting to maximise benefits for both parties and drive AGS agenda.
  • Analyse trends and promotional volumes to adjust and recommendations to cross functional groups where necessary.
  • Oversee maintenance of integrity demand planning systems and software.
  • Prepare and maintain relevant reports and KPI's pertaining to demand planning process.

Key Measures

  • Demand Planning Team Performance
  • Demand Forecast Accuracy
  • Customer Service Level
  • Customer and external Benchmark Measures e.g. AGS

Competencies (Levels 3 & 4)

  • Demonstrates Self Awareness: Using a combination of feedback and reflection to gain productive insight into personal strengths and weaknesses
  • Communicates Effectively: Developing and delivering multimode communication that convey a clear understanding of unique needs of different audiences
  • Cultivates Innovation: Creating new and better ways for the organisation
  • Develops Talent: Developing people to meet both their career goals and the organisation's goals
  • Directs Work: Providing direction, delegating and removing obstacles to get work done

HSE Responsibilities (Levels 5 & 6)


Lead by example to set expectations, plan work to be carried out in a safe manner, take action to prevent risk of harm to their team.

Challenge and address unsafe behaviour, be involved in testing emergency procedures, lead accident & incident investigations to establish root causes and preventative measures.

Deliver safety briefings to your team so you are seen as the safety leader of your team. Make available team embers to support the company safety program.

Qualifications/Experience

  • Strong Experience in FMCG supply and demand planning
  • Strong Analytical skills/numerate
  • Commercially aware
  • Able to direct work and cultivate innovation
  • Ability to work with large amounts of complex data and analyse trends
  • Excellent communication and facilitation skills ability to communicate clearly in both written and verba


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