Shop - B2B Social Media & Content Manager, London

2 weeks ago

London, Greater London, United Kingdom TikTok Full time

This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.

Responsibilities

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

TikTok Shop is an innovative marketplace fully integrated into TikTok. It brings together online sellers, buyers and creators - all within TikTok to build a one-stop, seamless shopping experience and bringing more commerce solutions that further enable our community to discover and engage with what they love.

We are seeking creative and strategic, hands on and results oriented Social Media and Content Manager (B2B) who will report into B2B Marketing Lead and will work closely with B2B Marketing Managers to deliver engaging content strategy and day-to-day management of our B2B social media channels (LinkedIn, Youtube etc.). The ideal candidate will have a passion for B2B storytelling, a keen understanding of B2B facing cross-channel content strategy, the ability to manage B2B social media channels (organic and paid performance) that cut through algorithms and deliver above industry standards performance. The Social Media and Content Manager will play a pivotal role in building awareness and consideration amongst our sellers and creators about our unique proposition, ensure consistency in messaging and linear content story flow.

Roles & Responsibilities:
1. Content Strategy:
- Develop and implement a comprehensive (paid and organic) digital content strategy aligned with overall marketing and brand objectives across our owned B2B social media channels.
- Identify target audiences across our eco-system and tailor content to resonate with specific psychographics.
- Based on performance, proactively revise the strategy to ensure it fits business needs as well as achieve key internal and external performance benchmarks.
2. Content Calendar:
- Based on strategic content pillars, develop and execute SM content calendars, ensuring a consistent story flow of content across platforms.
- Closely working with marketing managers, ensure SM content calendar is aligned with overall marketing plans.
3. Content Planning and Development:
- Support in creating and developing diverse and engaging content across all SM channels when and if required.
- Ensure content is aligned with brand guidelines, tone of voice and resonates with the target audience.
- When and if required, adapt content accordingly in order to boost performance per channel.
4. Integration:
- Working closely with marketing managers, support key functions (categories/sellers; creators; FBT; TSP etc.) to boost awareness and consideration.
- When required, closely work with counterparts (UG, GBM, agency) on full funnel paid social strategy and execution across campaigns that deliver positive ROI and above industry benchmark.
5. Analysis and Reporting
- Monitor content performance on weekly/monthly bases across key metrics (engagement, reach, views, saves, open, click through rates, CPMs, CPCs etc.) as well as overtime positive change in our prospects' behavior.
6. Community management
- Timely manage inbound community requests across platforms.

Qualifications

Minimum Job Requirements:
- B2B social Media guru: strategy planning, content creation/production and day to day content performance management, with a strong portfolio showcasing diverse content types.
- Knowledge and experience in running paid social campaigns that deliver above average performance rates (content boosting etc.)
- Ability to analyze data and take prompt/corrective actions that help improve content performance across social media channels.
- Strong project management and organizational skills
- Very organized and result driven, able to perform at a fast pace

Preferred Job Requirements:
- Bachelor's degree in Business, Marketing, or a related field.
- Ability to work across various functions/departments and manage multiple stakeholders
- Proficiency in content creation tools and platforms
- Exceptional written and verbal communication skills
- Proactive go getter with energy and positive attitude who can adapt and work within constraints

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

#J-18808-Ljbffr

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