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Social Media Manager
3 months ago
SOCIAL MEDIA MANAGER
BRAND &
MARKETING
REPORTS INTO:
HEAD OF
MARKETING
We are the seriously good chicken shop, and we make it worth every bite.
We currently operate 6 restaurants in London and have big expansion plans over the next 5 years as we bring Chicken Shop to the UK.
We are passionate about food and passionate about people – both our team and our customers, we think this is a recipe for success that's almost as good as our chickenWe love the grit and graft in our craft.
- Care
Working directly with the Head of Marketing, the Social Media Manager will be a key member of the Core Support team behind Chicken Shop, working hard to disrupt the UK fried chicken market.
We are looking for a Social Media ninja. A strategic and creative thinker, you will be responsible for delivering fun, engaging, thumb-stopping content across channels. You'll drive ongoing community engagement with our brand, products and restaurants, as well as helping to drive footfall. Ultimately your purpose is to grow our brand in a way that reflects our brand guidelines.You'll lead the strategy, clarify and own KPI's, and then deliver our content calendar against this while measuring and evaluating performance for continual improvement as we go.
- You will own and drive a disruptive but positive tone of voice across the content and channels, in line with our brand strategy.
- Ideating, producing, and editing videos, reels and posts fit for Instagram and TikTok (and any other channels we may go into). You will need the ability and drive to do this yourself but also manage others at times (Freelancers/agencies) to deliver on our goals.
- You will work collaboratively with our local restaurant teams to create salivating food content that excites and engages our community.
- Attend/arrange shoots and events where necessary (this may occasionally involve working out of hours)
- You will own the influencer strategy to achieve brand goals, including optimising influencer spend, and negotiating with top influencers while staying on budget.
- Use data and research to identify trends across social platforms to inform creative concepts.
- Identify other relevant or trending accounts across platforms to engage or collaborate with.
- Own and nurture our community of fans. This means responding to comments and efficiently resolving DMs from customers or other brands and content creators.
- Evidence of having grown brand awareness for another brand.
- Proficient at using Photoshop, Figma, Canva or similar design tools. Agile and efficient in delivering content to ensure timely social responses to a business need.
- Excellent project management and communication skills
- Ability to multitask and manage several projects at once.
- Confident in managing multiple senior stakeholders with clear articulation of your ideas.
- Management of a social media budget
- Ability to identify a story or trend to create relevant content and join the conversation.
- Understanding content best practice principles on different channels
- A lover of food with a keen interest in the hospitality sector
- You will work alongside our CRM manager, report to the Head of Marketing, and work closely with the CEO, Ops and Finance to deliver and evaluate social campaigns for Chicken Shop. You'll work with the Food and Restaurant teams to bring these campaigns to life, ensuring our joint objectives and KPIs are met.
You will have the external support of our design agency and other freelancers when required to ensure creative assets are delivered to a brief, on time and with the highest quality of output.
You'll get to play an integral role in the growth and success of an exciting QSR brand that is growing at pace.
As well as a competitive salary (dependent on experience) you'll also be eligible for a bonus scheme worth up to 20% of your salary.
25 days holiday plus bank holidays- Your birthday off
- Individual medical insurance
- 3x life insurance
- Income protection of up to 75% of salary to retirement should you be unable to work.
- Pension contributions of 5%
- A 4-week paid sabbatical after 5 years of employment
- Cycle to work scheme.
- As part of your application please let us know about 2 social media accounts you love, with a few sentences on why.
