Social Media Manager

2 weeks ago

London, Greater London, United Kingdom Lockton Companies Full time

Key responsibilities:

  • Lead Lockton's Europe and support International Corporate social media channels; LinkedIn and Instagram, creating engaging and relevant content for audiences.
  • Work closely with the social media agency and Head of Comms to evolve the social media strategy and playbook to optimise for results and current social landscape.
  • Social media planning each week with evergreen and campaign content, developing a clear social media content calendar.
  • Manage paid social media activities for key Corporate campaigns and to support B2B marketing initiatives.
  • Partner with Marketing leads to develop social comms to support B2B business and marketing objectives, that are aligned to our social strategy.
  • Work with HR and Talent teams to promote talent attraction initiatives, partner with ARGs to showcase Lockton's activities.
  • Own UK, Europe and International social media content plan working closely with stakeholders to populate.
  • Evaluate social content performance across LinkedIn and IG monthly. Use insights to inform 4-week calendar, continuing to test, learn and optimise. Provide updates to the wider business on impact on a monthly bases.
  • Support Head of Comms to develop CEO's social calendar and content.
  • Work closely with global team to ensure UK, Europe content requirements are considered.
  • Partner with design and creative to create visually engaging campaign and content that is social first
  • Stay up-to-date with industry best practices and emerging platforms to continuously improve social media presence and performance.
  • Use Canva to design basic social posts and copywrite said posts
    Capture social first content on various Lockton event days to share on key social channels
  • Web and Social Listening for trending content, conversations, topics, events, and news
  • Real-time Monitoring of social channels to identify strategic opportunities and flag potential issues

Candidate Requirements:

Essential

  • Significant agency-side or brand experience developing social media creative, editing copy, and engaging with an audience
  • Familiar with CMSs such as Sprinklr
  • Extensive knowledge of social media best practices
  • Ability to manage and prioritize multiple tasks
  • Ability to design in Canva
  • Proven professional experience of planning and managing social media channels
  • Credible, with the ability to positively influence and partner with stakeholders at all levels, including business executives.
  • Excellent verbal and written communication skills, with Flawless spelling and grammar
  • Ability to work independently when needed, with effective collaboration skills
  • High level of attention to detail
  • Excellent organisational skills, with the ability to prioritise effectively

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