Social Media Campaign Manager

2 weeks ago

London, Greater London, United Kingdom Finitas Full time

Do you have a passion for social media and a knack for building brand communities? Are you a data-driven strategist with a proven track record of growing audiences and driving engagement? We are working with a global enterprise post-purchase software provider, enabling brands to increase top-line revenue, decrease operational costs, and optimize the customer experience.

We're looking for a Senior Social Media Manager to join the growing team and take the social media presence to the next level.

Develop and execute a comprehensive social media strategy that aligns with parcelLab's overall marketing and business goals to drive significant growth in our Linkeidn follower base.

Manage and oversee social media accounts across multiple platforms (e.g., LinkedIn, Twitter, Facebook, Instagram) to be better than our competition.

Collaborate with in-house Design team to create and curate engaging social media content, including podcasts, images, videos, and interactive elements.

Stay up-to-date on the latest social media trends, best practices and AI innovation on social.
Analyze social media performance metrics and use insights to optimize campaigns and content strategy.
Collaborate with marketing colleagues to ensure consistency across all campaigns.
Develop and maintain relationships with key social media influencers.
Track industry trends and identify opportunities to leverage social media for thought leadership.

Minimum 5 years of experience in B2B social media marketing, with a proven track record of success.
Strong understanding of social media platforms and their unique audiences.
Excellent content creation skills, with the ability to write compelling copy, capture engaging visuals, and leverage video effectively.
Experience with social media analytics and reporting tools.
Data-driven approach with a focus on measuring and optimizing social media performance.
Excellent communication and interpersonal skills.
Experience in the B2B software or SaaS industry a plus.
This is a London based role with 2-3 days in the office.

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