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CRM & Merchandising Data Expert
3 months ago
Back Market is the world's leading refurbished electronics marketplace with a team of 650 people, powering operations in 21 countries (and counting).
Named one of the World's Most Innovative Companies by Fast Company in 2019 and again in 2021, our mission is simple: empowering people to consume tech sustainably by offering folks a high quality, accessible, and more eco-friendly alternative to buying new electronics.Why? Refurbished tech helps lower our collective environmental impact . We have indeed contributed to avoid the production of more than 1,000,000tons of CO2e worldwide since our launch in 2014.
Be part of an exciting and growing international adventure that will change the way the world consumes tech.
About the role:
As a Senior Data Analyst, you will be part of the Engagement team, a combination of Merchandising and CRM focused on driving long-term engagement across all touchpoints and building best-in-class user journeys. You will be responsible for data insight needs within the Engagement team, supporting with regular reporting, sharing insights, and proactively contributing to key projects focused on improving user engagement across multiple channels.
YOUR MISSION:- Be an active contributor to the marketing and product long-term engagement strategy by delivering actionable insights and recommendations on how to drive customer engagement and retention
- Build and maintain Engagement reporting within Tableau regularly, focusing on campaign analysis, purchasing trends, CRM core metrics, product performance, and more.
- Proactively identify key areas of opportunities to improve engagement thanks to a deep understanding of our users' lifetime value (LTV) and their high-value actions (HVA)
- Track and analyze repeat purchase behavior to understand patterns and identify strategies to increase this metric
- Actively contribute to building a vision of our incentives strategy (referral programs, promotional codes, gamification, etc.) to increase both acquisition and engagement
- Leverage machine learning techniques on user behavior to predict churn or propensity to purchase
- Collaborate closely with business & senior leadership, supporting their needs, and sharing analysis & recommendations in an impactful way
- 3-7+ years of relevant industry experience (e-commerce, retail, marketplace...)
- Experience working in data analysis for CRM and/or eCommerce teams is a must
- A good balance of statistical/technical skills, business acumen, and communication skills
- Strong understanding of customer shopping behaviors online
- Excellent communication skills across different countries and cultures
- Proficiency in data analysis tools (e.g. Google Analytics, Tableau, SQL, Python)
- Ability to make business decisions with a data-driven approach
- Experience with machine learning and predictive modeling is a plus
WHY SHOULD YOU JOIN US ?
A meaningful job: you will help avoid thousands of tons of electronic waste and fight against planned obsolescence. It counts
A meaningful company : we became a mission-driven company in January 2022.
Be part of a worldwide growing company based in Europe, the USA and Asia to face great challenges : you will have the freedom to innovate and adopt new ideas
Work alongside passionate experts: who will share their knowledge and help you develop and grow in your career.
Grow your career : with a flexible career path and a dedicated Learning & Development team. Back Market will help you evolve with personalized internal trainings and external handpicked providers from day 1
Leadership Academy by Back Market: "be a coach not a dictator" is at the core of this program We train and enable all our leaders to support their team towards achieving goals. Be a manager at Back Market is an unique experience we take by heart.
An attractive salary, equity and a host of benefits including : Lunch voucher, health insurance, relocation package, paid time off for activism in your community, parental benefits, flexible hours, etc...
Remote friendly company : up to 3 days of remote work per week
One Loving Tribe: you will have the opportunity to work in a fast-paced, open-minded and friendly environment.
Be part of one of our Employee Resource Groups createdaround shared identities, common backgrounds and/or special interests crafted to be a safe space and an expressive outlet.
Several internal events: The Monday Brief (weekly)/ The Somehands (monthly)/ The All Hands (annual).
We're here to SABOTAGE: It's our mantra. It keeps us focused on what we aspire to be: a little bit sneaky, always smart, kinda frugal and constantly conspiring to create maximum impact.
Back Market is an Equal Opportunity Employer which means we pledge to not discriminate against employees based on race, color, religion, sex, national origin, age, disability or genetic information.. If reasonable accommodations are needed for the interview process, please do not hesitate to discuss this with the Talent Acquisition Team.
Back Market is helping to address one of the biggest challenges of our time: climate change. We take this so seriously that we were awarded status as a "Société à Mission", or company with a social mission, by the French government. We know we can't tackle a global problem without a globally representative team so we are committed to embedding diversity, equity and inclusion principles in every aspect of our organization. But more importantly, being One Loving & Free Spirited Tribe is in our DNA as it is one of the five foundational values of our company since we got started way back in 2014. We are committed to hiring and supporting diverse teams of people from all backgrounds, experiences, and perspectives. We know our lofty goals cannot be reached unless everyone has a seat at the table along with the resources and opportunity to grow.
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