Global CRM Executive

2 weeks ago

London, Greater London, United Kingdom Edelman Full time

This is an exciting opportunity to join Edelman's marketing function, which builds and maintains the Edelman brand and reputation, to help drive growth.
We are seeking a skilled and motivated CRM Executive to join our dynamic global marketing team.

The Global CRM executive will play a crucial role in maintaining and optimising our global CRM, ensuring effective communication to DJE employees and our client & prospect base.


Key Responsibilities:

1.

CRM Management:

  • Administer and maintain the CRM system, ensuring accurate and uptodate information.
  • Segment and categorise data for targeted marketing campaigns.
  • Follow best practices for data entry, data quality, and data privacy.
  • 2.

Campaign Planning and Execution:

  • Collaborate with regional and global teams to develop CRM strategies that align with business goals.
  • Execute on event marketing campaign strategy to drive registrations to global virtual and in person events.
  • Monitor campaign performance and use datadriven insights to optimise future campaigns.
  • 3.

Internal Communications:

  • 4.

Data Analysis and Reporting:

  • Analyse CRM data to identify trends, opportunities, and areas for improvement.
  • Create regular reports and dashboards to track key performance indicators (KPIs) related to engagement.
  • Provide insights and recommendations to enhance client & prospect interactions.
  • 5.

Collaboration:

  • Work closely with the CRM Lead & crossfunctional/regional teams to align CRM strategies and activities with broader business goals.
  • Collaborate with the IT department across CRM system projects and troubleshoot/stress test integrations and enhancements for any technical issues.

Qualifications and Skills:

  • Degree in Marketing, Business, or a related field.
  • Proven experience in CRM management, marketing automation, or a related role.
  • Ability to engage and manage senior stakeholders
  • Proficiency in using CRM software (Ideally HubSpot) and marketing automation tools.
  • Strong analytical skills with the ability to interpret data, draw insights, and make datadriven decisions.
  • Excellent written and verbal communication skills.
  • Familiarity with data privacy regulations (e.g., GDPR, CAN-SPAM Act) and their implications for CRM activities.
  • Detailoriented with a strong focus on accuracy and data integrity.
  • Creative thinking and problemsolving skills to develop innovative CRM strategies.
  • Ability to work independently and as part of a team in a fastpaced environment.
LI-IS1


Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations.

Our 6,000 people in more than 60 offices deliver communications strategies that give our clients the confidence to lead and act with certainty, earning the trust of their stakeholders.

Our honors include the Cannes Lions Grand Prix for PR; Advertising Age's 2019 A-List; the Holmes Report's 2018 Global Digital Agency of the Year; and, five times, Glassdoor's Best Places to Work.

Since our founding in 1952, we have remained an independent, family-run business. Edelman owns specialty companies Edelman Data & Intelligence (DxI) and United Entertainment Group (entertainment, sports, lifestyle).

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