CRM Executive

2 weeks ago

London, Greater London, United Kingdom ISTITUTO MARANGONI Full time

At Paysend, we're on a mission to deliver the World's Simplest Money Transfer.

Paysend is a next-generation integrated global payment ecosystem, enabling consumers and businesses to pay and send money online anywhere, anyhow and in any currency. Paysend is UK-based and has global reach having been created in April 2017 with the clear mission to change how money is moved around the world. Paysend currently supports cross-network operability globally across Mastercard, Visa, China UnionPay and local ACH and payment schemes, providing over 40 payment methods for online SMEs.

Paysend can send money to over 170 countries worldwide and has attracted more than seven million consumers to its platform. As a global end-to-end payment platform, Paysend has a global network of banks and international and local payment systems and has partnerships with the major international card networks Visa, Mastercard and China Union Pay as a principal members and certified processors.

Our success is built on supreme technology, friendly customer service and, of course, the very best talent in the FinTech industry. We're looking for the future gamechangers of FinTech to join us as we positively disrupt the personal and business payments markets and make financial services more accessible and inclusive for individuals and small businesses around the world.

Every day is a new challenge at Paysend, and we approach each project with ambition, innovation and creativity.

Overview:

As a CRM Executive at Paysend , you are the voice of Paysend when talking to our customers around the world; You'll be instrumental to developing CRM campaigns and delivering complex marketing automations effectively to enhance customer experiences. You'll sit within the Global CRM team but work closely with various stakeholders across the business, including Engineering, regional, product and data team. You are someone who cannot wait to check results and metrics after launching the campaign and are excited and eager driving results, new ideas and tools.

The role:

  • Support the CRM Manager with the development of global CRM lifecycle strategy, including multi-channel automations and triggered campaigns from creation to execution and reporting
  • Plan, execute and optimise BAU CRM campaigns and coordinate content, creative and copywriting with the product team to ensure messages are targeted to relevant customer segments.
  • Run a continuous programme of A/B testing and segmentation optimisation across all touchpoints and report regularly to internal stakeholders.
  • Follow the internal QA process to ensure consistency and accuracy in campaign send-outs.
  • Maximize the utilization of Braze capabilities to their fullest potential throughout the entire process.
  • Perform comprehensive competitor analysis, gaining insights into the broader market performance of DTC (Direct-to-Consumer) channels.
  • Summarize findings in a well-structured presentation for strategic discussions and decision-making.

About you

  • Exceptionally organised with strong attention to details
  • Organised and critical thinker and the ability to thrive and multi-task in a fast-paced environment.
  • Proficiency in CRM software and marketing automation tools (Braze or similar is a plus)
  • Excellent understanding of analytics and using data to help shape business and campaign decisions
  • Strong time management with the ability to manage projects and prioritise
  • Knowledge of GDPR and other regulations governing customer data privacy and protection

Why Paysend?

We're looking for people who share our passion for innovation, buy into the Paysend ethos and add value to our team. When you join Paysend, you'll have the chance to grow and develop as the business does.

We believe in empowering people to be successful in their jobs, and we pay them fairly for their expertise. We give everyone the context and tools to operate as business owners and encourage our people to contribute with their hearts, minds and creativity.

In the fast-paced FinTech industry the Paysend journey may not always be easy, but we succeed by working together to create solutions that break the status quo. We employ the right people to help us steer the business towards success and global influence.

If Paysend sounds like the perfect company for you, we'd love to hear from you

#J-18808-Ljbffr

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