CRM Executive

6 days ago

London, Greater London, United Kingdom UNiDAYS Full time

The role in a nutshell:

Overview


We're looking for an outstanding CRM Executive to take our Learning & Wellbeing category to the next level and beyond You will plan, manage and execute projects that support the delivery of partner and marketing campaigns, globally.

You will be innovative and commercially astute - always striving to try new things and harness ideas from the team to make them work.

You will be confident to test, optimise and improve on a continuous basis, using data insights and member understanding to drive performance.


About the Role


The
UNiDAYS Learning and Wellbeing category is experiencing unprecedented growth, driven by an advanced CRM function which is member-focused and commercially astute.

Due to this success, we are now looking for a proactive and collaborative team member to assist with all CRM and Marketing campaign delivery.

We need a trusted pair of hands in the team; someone who thrives in a rapidly changing environment with tough targets and high standards of campaign delivery.


Day to day responsibilities:

  • Plan, manage and execute smaller CRM projects and tests from end to end
  • Plan CRM campaigns with clear alignment to business value and team strategy
  • Support the CRM team with planning, creation and execution of CRM campaigns from start to finish, including:
  • Briefing artwork to Design team
  • Writing engaging copy in line with
    UNiDAYS tone of voice
  • Proofing and testing the campaign to ensure copy, offer and links are correct
  • Segmenting the database for sends
  • Incorporating A/B tests in send and manage the tests across different regions
  • Liaising with the localisation team for translations
  • Schedule campaigns
  • Support the L&E team with planning and execution of marketing campaigns and onsite communications.
  • Suggest and present global CRM findings and recommendations to relevant stakeholders
  • Ensure secondary stakeholders are aware of CRM campaigns and findings
  • Work with the Commercial Team to deliver sold media campaigns across CRM
  • Work with the Marketing Team to deliver prioritised Member Initiatives to achieve member targets across CRM
  • Deliver campaigns, projects and tests in a timely manner
  • Track and report on global campaign performance
  • Understand the impact CRM is having on regional KPIs
  • Understand and use dynamic content to delivery personalised communications that drive ROI
  • Embed optimisation into all aspects of CRM
  • Ensure the database is segmented effectively for targeting campaigns, ensuring positive ROI
  • Understand and maintain a healthy CRM database with great deliverability
  • Support to deliver the CRM strategy
  • Manage stakeholder relationships within the team and other areas of the business
  • Execute the CRM Roadmap; campaign execution, innovative thinking, testing and rollout
  • Work with wider Data & Insight team and vendor to ensure appropriate reporting is in place
  • Keep up to date on industry trends and case studies
  • Close collaboration with the marketing and Commercial teams to create, maintain and follow internal campaign processes
  • Be an ambassador for best practices within this field keep up to date with the latest developments in data driven CRM and martech

What we need from you:

Who you are

  • Proactive, innovative and collaborative happy to initiate and consider all ideas to implement highly effective campaigns which align to the strategy of the Learning & Wellbeing category.
  • Execution focused happy to get their hands dirty in day to day delivery and all elements of a campaign from planning, briefing, executing and reporting
  • Quality of work and attention to detail considers all messaging, design and member communications carefully so they are the best that they can be and puts steps in place to check work and ensure things are accurate and QA'd correctly
  • Independent able to execute campaigns, tests and project elements with little oversight whilst acting on feedback and direction positively.
  • Diligent able to focus and organise and work to tight deadlines as well as deal with conflicting priorities and requirements. Comfortable dealing with ambiguity and rapid change. Able to balance multiple projects in a fastpaced environment
  • Team player can work independently but also collaboratively with other members of the CRM team across regions on multiple campaigns
  • Datadriven relishes using data to inform ideas and embraces hardlearned results from campaigns. Able to provide stakeholders with clear, databacked results and recommendations whilst ensuring alignment to the strategy
  • Good communication both in terms of the presentation of work but providing updates on progress, setting clear scope with stakeholders, managing expectations
  • Keen to learn embraces the chance to try new approaches as well as learn new tools and ways of working.
  • Leadership skills and the ability to influence others with a 'can do' attitude.

What You Have Done

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