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CRM Senior Executive

3 months ago

Bracknell, Bracknell Forest, United Kingdom Head Office Full time
You will help to ensure that all direct communications are customer-centric, personalised, and aligned to commercial and brand objectives.


You will champion CRM technology and advances, seeking out test and learn opportunities and developments within Salesforce, our campaign management tool.

You will be willing to undertake training and upskilling to become a Salesforce Marketing Cloud expert, encouraging the full adoption of the tool and its functionality.

The Partnership supports agile and flexible working practices, such as when, where and how we work. We have several different ways to work flexibly, including part-time, flexible or compressed hours, and job sharing. Head office areas also support a blended working approach.


We celebrate diversity and inclusion in the John lewis Partnership and we are committed to becoming the UK's most inclusive business, reflecting and connecting with the diverse communities that we serve.


Key Responsibilities:

  • Supports the CRM Managers to plan, develop and execute direct CRM campaigns in line with commercial and brand objectives.
  • Collaborates with multiple teams across the business (including wider marketing, trading, content and design, data and Salesforce) and coordinates these teams to ensure the efficient and timely deployment of all campaigns.
  • Ensures all CRM activity is personalised and relevant to the target audiences. Works closely with CRM analysts to identify opportunities within the marketable database.
  • Undertakes analysis and discovery to take new CRM journeys from ideation to delivery. Sets up new automated campaigns reflective of customers' lifecycle stage and engagement patterns and monitors performance.
  • Delivers regular analysis, diagnosis and KPI reporting to drive continuous improvements in results and productivity. Comfortable pulling data from multiple sources and constructing commentary.

Essential Skills:

  • CRM experience working on a high profile multichannel consumer brand with a sizable customer database.
  • Good understanding of how digital marketing channels integrate with CRM and vice versa.
  • Good understanding and experience of driving omnichannel customer behaviour.
  • Experience in managing multiple stakeholders at senior levels, and strong influencing skills.
  • Ability to balance between customer insights and commercial outcomes.
  • Good Planning, presentation and prioritisation skills

Benefits of the Partnership and the role:

  • You will enjoy 25% discount at John Lewis and 20% in Waitrose
  • The Partnership has a competitive pension scheme where your contributions will be matched by the Partnership (up to 8% of pay)
  • Excellent work life balance, including focus on well being and flexible working and our marketing leading equal parenthood leave Policy


Find out more about the extensive range of exciting benefits that you could enjoy when you join us on our website under About the Partnership; Benefits.


Next Steps:

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You'll be asked about any adjustments you might need to support the recruitment process. Let us know, and we'll be sure to discuss it with you.
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Thanks for your patience in the meantime and for showing an interest in joining JLP.

For internal use only:

You can view a copy of the full job outline HERE

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