Head of Digital Growth

2 weeks ago


London, Greater London, United Kingdom Financial Edge Full time

Financial Edge offers a comprehensive online learning and financial data platform called Felix, designed for students and professionals in the finance sector.

Felix provides a blend of continuing education, eLearning, and financial data analysis tools. It features over 160 webinars, 3,000+ on demand training videos, and extensive market data for thousands of companies. The platform is recognized for its high-quality content and is utilized by top global banks and other financial institutions.

As the Head of B2C Growth, you will have full profit and loss (P&L) responsibility for B2C sales of Felix and oversee a dedicated team comprising a Social and Digital Media Coordinator, Customer Engagement and Community Manager, and the SEO and PPC Specialist.

Your role will be crucial in driving the growth of the B2C business and ensuring its continued success in the competitive online finance education market.

Oversee the financial performance of Felix B2C sales, including revenue generation and cost management.
Take ultimate responsibility for design and SEO of the website.
Create and implement content strategy (primarily blogs) to drive top of funnel website traffic.
Plan and prepare product launches (Data, courses etc.)
General top of funnel advertising and pay-per-click advertising.
Ensure increasing top of funnel website traffic growth (KPI).
Responsibility for increasing followers and engagement for other channels (KPI): YouTube, TikTok, Instagram, Facebook etc.
Coordinate activity with the Sales, R&D, Trainer, and Content teams.

KPIs:
Team performance metrics, employee engagement.
Leverage feedback and data analytics to recommend improvements to user experience and course offerings.
Increase customer retention rates, net promoter scores (NPS), customer engagement levels (KPI).
Continually assess and suggest the addition of new courses, updates to existing content, and expansion of data tools.
Report on B2C product sales performance to senior management, providing insights and recommendations.
At least 7 years' marketing experience in an online B2C environment, ideally marketing high value digital products.
Expert knowledge of digital marketing, content creation, and SEO strategies.
Strong financial acumen and experience managing budgets.
Familiarity with the finance industry and its professional training needs.
Fun, friendly and relaxed working environment with a casual dress code.
~ Hybrid working (2-3 days in the office).
~23 days holiday per year.
~ Private medical cover, life insurance and income protection after introductory period.
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