Head of Growth

2 weeks ago


London, Greater London, United Kingdom Birda Full time
Generous share options scheme
~ Mostly remote - 1 day a fortnight in London (Kings Cross)
~ Birda is a game-changing app that's making birdwatching cooler than ever before. it's a thriving community where enthusiasts gather, regardless of their birdwatching experience, to discover, learn, and engage in friendly competition. We're looking for an experienced Head of Growth who's at the top of their game and has extensive experience growing app-based businesses. It helps if you've an interest in conservation and nature. This includes leading digital marketing campaigns across platforms like TikTok, Meta, Apple Search Ads, and Google Ads, focusing on systematic testing and optimisation of ad content.
Lead efforts to enhance our web content's visibility, including 11,000 web app pages and numerous topic-specific articles.
Create and oversee referral programs that incentivise user growth through network sharing.

Data Analysis and Reporting:
Analyse user behaviour data to identify opportunities for improvement and expansion. Compile, analyse, and present detailed marketing data to stakeholders, demonstrating impact and informing strategic decisions.
Prepare and present growth performance updates to the investment board.

Expertise in Digital Marketing:
Comprehensive skills in digital marketing, including direct management of app-based campaigns, content creation, SEO, and user-generated content campaigns

Strategic and Analytical Proficiency:
Exceptional analytical skills, with extensive experience in data analysis and using insights to drive strategic marketing decisions. Strong strategic thinking skills, capable of fostering growth and profitability through data-driven decisions.

We believe that getting people excited about the plants and animals that inhabit our planet will lead to people making different decisions about how they lead their lives and how they care about the environment.

Of course, you can't pay your rent / mortgage / deliveroo habit on good feelings so we'll be paying a respectable salary.

It's still early days for us which means that the amount of equity on offer will be meaningful - it's your baby too.

Flexible working - if you need to bail early to make the school run, that's not a problem. There's all the usual holiday (we'll make you take it) and equipment stuff too.
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