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Digital Content Author

3 months ago

Fulham, Greater London, United Kingdom The Juice PLUS+ Company Full time
Digital Content Author - London / Hybrid


The Juice Plus+ Company is a $700+ million competitor in the health and wellness industry, utilising a unique combination of direct sales and e-commerce to market our carefully curated line of plant-based nutritional products and Tower Garden aeroponicgrowing systems in pursuit of our mission to "Inspire Healthy Living Around the World." We operate in more than 25 countries and are in the midst of an ambitious global expansion effort.

We're a company on a journey of change. We're launching a shiny new website and game-changing apps. You'll get to be part of the great new digital experiences we create


The role of the Digital Content Author sits within our Global Digital team and is responsible globally for building out templates from agreed copy within a Content Management System (CMS - Adobe AEM).

The role requires a creative flare and knowledge of 'bestpractice' with regard to copy placements and use of 'call to actions buttons'.


While the role will not require building and distribution of content through other channels, you will need to know how those channels feed into your pages and ensure a seamless user journey, flagging any inconsistencies or repetition that may transpire duringbuild, communicating effectively to ensure any issues are raised with the Content teams to ensure re-alignment across the channels.


Responsibilities:

  • Use Adobe Marketing Cloud tools to publish and review content specifically using AEM and Adobe Analytics
  • Build and optimise required pages based on editorial calendar and other planned initiatives as well as Business as usual (BAU) updates.
  • Contribute to ideas, plans and general thinking around current processes with the aim of continuous improvement
  • Use data and analytics to further decision making and reporting on effectiveness of content
  • Oversee Quality Control in output, identification of key risks, issues and dependencies. Provide appropriate mitigation strategies or escalations.
  • Work with the wider Global Digital team, regional, and incountry Digital teams across all brands, ensuring initiatives are within Legal and Compliance guidelines.
  • Ensure that all JuicePlus+ services offer standout customer experience and fully deliver on our brand promise (pages are working properly etc.).
  • Execute and deliver on content journeys across the digital channels, to meet global and local needs
  • Feed back opportunities where process can be made more efficient (e.g., better component builds, simplified workflows)
Qualifications & Experience

  • Educated to Degree level or similar in Information Technology or Marketing
  • C.3 years relevant experience in content planning and calendars (desirable)
  • Relevant systems; Jira, Adobe Marketing Cloud, Adobe Test &Target (desirable)
  • Experience of using relevant software packages, i.e.
, an understanding of web technology tools:
XML, HTML, Photoshop and automated translation (preferred but not essential)

  • Proven experience of successful project management, utilising relevant tools and techniques to ensure consistent delivery
  • Experience of working in relevant environment/s, i.e., driving online sales, conversion and customer experience within a B2C ecommerce environment
  • Significant prior experience of delivering localised digital content and distribution across multiple platforms.
  • Systems experience across enterprisescale Content Management Systems (AEM / CQ5 is preferable or similar such as Site Core), Analytics Measurement and Tracking Tools (Adobe Analytics / Omniture / Site Catalyst is preferable)
  • Comfortable in using blueprints and rollouts
  • Capable of working across different languages for the same site
  • Competence in translating pages in AEM using an adapter
  • Experience working in relevant market/context, i.e., experience managing multiple projects, priorities and vendors concurrently.
If you would like to find out more about this role, please get in touch