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Head Of Brand Marketing

2 months ago

London, Greater London, United Kingdom Crypto Recruit Full time
Our client is a pioneering blockchain firm, transforming access to high-performance computing for AI enterprises.

We are on the lookout for a visionary and strategic Senior Director of Marketing to lead and inspire marketing initiatives in the enterprise space.

In this pivotal role, you will manage all marketing activities related to the client's cutting-edge AI compute solutions.

Your responsibilities will encompass driving brand awareness, lead generation, sales enablement, product marketing, and market share growth within the enterprise AI computing sector.

As a marketing leader with a proven track record in B2B technology marketing, you will develop and implement comprehensive marketing strategies to establish our client as the preferred provider of high-performance AI compute solutions.

You will lead by example and handle all aspects of the marketing function within the enterprise AI business unit, including brand positioning, content creation, demand generation, and marketing automation.

You will receive support from the entire marketing team, reporting to the GM of Enterprise with a dotted line to the CMO.

Develop a marketing plan aligned with the client's overall business objectives and product roadmap.
Conduct market research and competitive analysis to identify key trends and opportunities within the AI compute space.
Define the client's brand positioning and messaging to resonate with target audiences (enterprise AI developers & decision-makers).
Oversee all lead generation activities, including website optimization, content marketing, search engine marketing (SEM), and pay-per-click (PPC) advertising.
Implement marketing automation tools and processes to optimize campaign performance and track key metrics (e.g., Develop a content marketing strategy that educates potential customers about the benefits of the client's AI compute solutions.

Create high-quality content (e.g., white papers, blog posts, case studies) showcasing the client's expertise and thought leadership in the AI space.

Manage and collaborate with external content creators and industry influencers.
Set clear goals and expectations for the organization and track performance against established metrics.
Stay updated on the latest marketing trends and technologies, continuously improving the client's marketing approach.
Extensive experience in B2B technology marketing leadership roles.
Proven ability to develop and execute successful marketing campaigns for complex technology solutions.
Deep understanding of the enterprise AI computing landscape and its marketing challenges.
Strong analytical skills with the ability to track and measure marketing performance metrics.
Strong leadership skills with the ability to inspire and motivate a team of marketing professionals.
Experience with marketing automation tools (e.g., Proven success in driving lead generation and exceeding sales quotas through marketing efforts.
A passion for AI and its potential to revolutionize various industries.
NVIDIA H100s, and their benefits for AI enterprises.
Bonus points for knowledge of the Web3 space (crypto, tokenomics, etc.).

Benefits/Compensation:
~ Competitive compensation structure (with flexibility on fiat/token mix).

Join a team of passionate individuals dedicated to democratizing access to high-performance computing for AI.

Ready to lead the future of AI compute solutions? Please include your resume and a brief note showcasing your specific track record of B2B marketing high end Cloud enterprise solutions.

Outline what you know about AI, GPUs, blockchain and why you would be the perfect fit for this role. #

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