Head of Content Marketing

1 month ago

London, Greater London, United Kingdom Dotdigital Full time
About Us

The Company: Dotdigital is a thriving global community of passionate, dedicated professionals, committed to the collective success of the organization and its clients. Our core principles of innovation, teamwork, and client-focused solutions drive us to approach challenges with a growth mindset and take ownership of our work. At Dotdigital, collaboration and curiosity pave the way for meaningful connections and learning opportunities with diverse peers. Our work environment encourages knowledge sharing, fosters exploration, and cherishes creative ideas. Combined, these guide us towards a shared vision in which brands around the world exceed customer expectations through the adoption of responsible marketing practices.

The Product: Dotdigital is an all-in-one customer experience and data platform (CXDP) that empowers marketing teams to exceed customer expectations with highly personalized cross-channel journeys. With Dotdigital, marketers can seamlessly unify, enrich, and segment customer data. Breaking down data silos, Dotdigital streamlines decision-making and paves the way for marketing creativity that delivers customer engagement at scale. With powerful AI capabilities, Dotdigital makes it easy to automate deeply personalized experiences across web, email, SMS, WhatsApp, chat, push, social, ads, and more.


About the Role

Dotdigital is looking for a Global Head of Content Marketing who will drive creative content ideation, oversee the delivery of compelling content, and increase Dotdigital's reach by ensuring its placement across campaigns globally.

We are looking for a highly creative thinker and collaborator who has experience driving a content and PR strategy that will cut through the noise in the crowded martech space.
Reporting into the CMO, you will forge strong inter-departmental connections particularly with Design, Campaigns, Website, Product Marketing and Field Marketing teams within the department.

In this role you will:
  • Oversee the content and PR marketing strategy to increase brand awareness and position Dotdigital as a thought leader and premier solution provider.
  • Lead content ideation with unique perspectives.
  • Inspire a team of creative content marketers whilst guiding a cohesive brand message and exceptional content quality that will entice engagement across stakeholder groups.
  • Collaborate cross-functionally to align content initiatives with business objectives.
  • Manage the relationship with Dotdigital's PR agency in order to grow brand visibility and reputation across global markets.
  • Apply knowledge of B2B buying groups to ensure we strike the right mix of content formats across the buyer and customer journey.
  • Analyze content performance and optimize the content strategy and outputs accordingly.
  • Support your team in the planning of the Dotdigital content calendar which spans long-form online and offline content, research-driven pieces, social media content, as well as our blog.
  • Be comfortable delivering clear briefs and managing feedback loops, knowing when to engage stakeholders.
  • Ensure tone-of-voice and editorial guidelines are maintained and accessible to those that need them.
  • Communicate content plans effectively across the wider department and company.
  • Enable field marketing teams to deploy, and where necessary localize, content effectively in their respective markets.
About you
  • Creative thinker with 6+ years in a SaaS organisation. MarTech experience preferred.
  • Proven experience in content marketing, particularly in innovative SaaS environments.
  • Confident project management skills with an ability to keep momentum on large scale, extended projects, ensuring content delivery meets campaign activation deadlines.
  • Experience developing clear and consistent messaging frameworks that are maintained and well used.
  • Strong sense of prioritisation, confidently managing your teams' workload through impact/effort assessment.
  • Excellent communication skills with a natural ability to excite and inform key stakeholders across other areas of the organisation.
  • Strong leadership and team management skills.
  • Experience with video as a content medium strongly preferred.
  • Analytical mindset with a focus on continuous improvement.
  • A desire to work in a fast-paced, results-oriented environment.
Why us

Don't just take our word for it - hear what your future colleagues have to say about working in our team:

"Dotdigital is a great place to work that I'd recommend to anyone. You'll be joining a team full of smart, interesting people who care about what they do and support each other. Working as a marketer on a product for marketers gives you a real sense of empathy with our customers."

Steve, Head of Product Marketing

Interview Process
  • 15min Screening Call with Team Talent
  • 1st stage: 30 min screening call with our CMO
  • 2nd stage: 45 min interview with our Global Head of Marketing and our Head of Product Marketing
  • 3rd stage: 1 hour interview inc. task with Field Marketing, CMO, Global Head of Marketing or our Head of Product Marketing
Some of Our Global Benefits
  • Parental leave
  • Medical benefits
  • Paid sick leave
  • Dotdigital day
  • Share reward
  • Wellbeing reward
  • Wellbeing Days
  • Loyalty reward

DEI commitment

As an equal opportunities employer we are committed to equality in all its practices with regard to race, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation. If you have any additional requirements or adjustments to assist an application then please don't hesitate to contact us and advise us how we can best support you.


Legal statement

No agencies/recruiters please. We are only accepting applications directly from the applicants. If you are a recruiter, please refrain from reaching out to our staff about this position. Anything contrary will be treated as unsolicited approach under the applicable data protection law.

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