Senior Product Marketing Executive
3 days ago
Contract type - This position is a 12 month Secondment/Fixed Term Working pattern/flexible working - We know flexible working is important to you, and it is important to us too. The Partnership has adopted a blended working approach meaning you'll be able to work a mixture between the office and home based upon your personal needs whilst balancing the needs of the business. The Product Marketing team aims to be in the London office every Thursday to connect (optional) with the wider Marketing team present on the last Thursday of every month (required). There is an occasional need to attend offsites, etc on a more ad-hoc basis, however we can be flexible on this.Location - This role is based at our London Head Office campus. Please note, any cost incurred as a result of travel to the office is the responsibility of the successful candidate. There is no travel allowance for this role.About the role:
As an experienced customer focussed and commercially driven Financial Services Senior Marketing Executive, you will support the marketing performance and development of one or more of the JLFS products across Credit, Banking or Insurance.
Working with your team, you will support the development and delivery of your product(s) go-to-market and growth marketing strategies to meet ambitious business targets through both always-on and campaign activity, working closely with your Product Marketing lead and channel owners as well as your Commercial and Product counterparts to maximise performance.
You will demonstrate knowledge of the financial services sectors, products and associated regulation, demonstrating best in practice.
Key responsibilities:
Supporting the creation of the go-to-market and BAU annual marketing strategy and creative direction for your JLFS product(s), utilising customer and market insight to align to both JLF and wider Partnership customer plans. Working with the wider Product Marketing team to develop and activate effective multi-channel campaigns by creating great briefs rooted in customer insight and outcomes working with relevant channels and agencies.Support your team to develop the creative wrapper and proposition for your product to ensure compelling identities that engage with customers and add value to our brand which are compliant at all times. You will support your team to ensure all activity uses the correct customer segmentation to ensure effective targeting that aligns to the customer strategy (new/existing customer mix). You will be aware of the trading performance of your product alongside channel owners and Commercial / Product counterparts to drive growth of your product(s).Help deliver a high standard of compliant creative output that promotes features and benefits in a compelling and distinctly John Lewis way. Help to ensure there are rigorous and iterative activity plans and critical paths in place and communicated with stakeholders that align to business goals. What will you be doing?
Delivery of targeted campaign activity and optimisation of performance. Understanding of performance, feeding into the necessary reports. Work with your team to ensure marketing activity for product(s) is on time and within budget. Ensure all work adheres to financial promotion regulation, using Asana and Diligent tools to track approvals and leaning into your team and relevant stakeholders where expert knowledge and understanding is required. Work with relevant agencies to ensure they have what they need to deliver the quality of work that's expected. You will build knowledge of the market and key competitor activity in your product area and wider Financial Services sector. Essential skills you'll need:
Experience of delivering marketing plans linked to commercial, brand and customer outcomes. Ability to thrive in a fast moving growth business Educated to degree level or equivalent Experience within the Financial Services sector Retail /Omi/Product or Category marketing experience in a large organisation Great communication skillsComfortable navigating multiple stakeholders, ideally across a large organisation Benefits of the Partnership and the role:
Hybrid Working. Full - time working holiday entitlement 22 days holiday, plus public and bank holidaysExcellent work life balance, including focus on well being and flexible working and our marketing leading equal parenthood leave PolicyDefined Contribution pension scheme where your contributions will be matched by the Partnership (up to 8% of pay) and, after three years' service, you'll receive an additional Partnership contribution of 4% of pay, regardless of whether you pay in or notYou'll get Partnership discount in store and online once you complete Probation. That's 25% off in John Lewis & Partners (12% off electrical products) and 20% in Waitrose & Partners. You'll also be able to nominate someone you live with to share your discountSimple cycle to work support schemeWe're really proud of our exclusive hotels based in some of Britain's most beautiful areas and once you've been with us for three months, you're welcome to explore themLearn more about our extensive range of exciting benefits that you could enjoy when you join us, visit - Next Steps:
The application form consists of a CV upload followed by application questions. Please ensure you refresh the page each time you complete a task to ensure you complete everything that you need to in time. (If internal, check your Workday notifications and see further guidance on the PDW under "Internal application process").Once you've submitted an application the next steps of the process, if successful, are likely to include a 1 stage virtual interview.You'll be asked about any adjustments you might need to support the recruitment process. Let us know, and we'll be sure to discuss it with you. Thanks for your patience in the meantime and for showing an interest in joining JLP. We occasionally close vacancies early in the event we receive a high volume of applications. Therefore, we recommend you apply early You can view a copy of the full job outline here (internal only)
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