Head of Digital Marketing

7 days ago

London, Greater London, United Kingdom Imperial College London Full time

Location / Campus: South Kensington Campus - Hybrid

Job Summary

Imperial College Business School is seeking a strategic and results-driven Head of Digital Marketing. The successful candidate will lead and execute a comprehensive digital marketing strategy to promote our diverse programme portfolio globally. This role encompasses media planning and advertising, website management, SEO, CRM, and reporting. The Head of Digital Marketing will lead a team to drive traffic, optimise user experiences, nurture prospective students, and ensure accurate data capture. Additionally, they will manage budgets, provide line management, and collaborate with various teams to align campaigns and content effectively.

Duties and responsibilities

  • Develop and execute a global digital marketing strategy to promote the Business School's programmes, ensuring alignment with overall marketing goals.
  • Develop and manage media plans for global promotion of the Business School's programmes, optimising digital channels for maximum performance and ROI.
  • Lead the testing and implementation of new acquisition channels and affiliate partnerships to expand reach and enhance campaign performance.
  • Own the prospective student journey within the CRM system, nurturing them from data capture to application initiation.
  • Drive a data-led approach to website development, leveraging insights to enhance user experience and conversion rates by continuously improving the programmes pages while adhering to UX, CRO, IA, and accessibility best practices.
  • Embed SEO best practices across the marketing mix to enhance organic visibility and drive quality traffic.
  • Champion brand identity.
  • Analyse lead volumes and quality across the programme portfolio, utilizing CRM and recruitment insights to optimize marketing efforts.
  • Ensure accurate and consistent data capture across the marketing mix and leverage it for marketing decisions.
  • Evaluate the return on investment of programme marketing activities and the effectiveness of web content and email marketing.
  • Provide effective line management to two Digital Marketing Managers and their direct reports, fostering a culture of continuous improvement and data-led decision-making.
  • Plan and monitor the budget allocation for digital marketing, including advertising, affiliate, SEO, and website budgets.
  • Champion GDPR principles, ensuring data privacy and compliance.

Occasionally some activities will take place outside normal working hours at evenings and weekends.

Essential requirements

  • A degree, or equivalent, ideally in Business, Marketing, or another relevant subject, or equivalent experience in a similar or related role(s).
  • Extensive experience of formulating, leading, and evaluating multi-channel digital marketing strategies.
  • Significant experience of leading the development of and content production for high traffic websites and managing web user journeys and optimising for conversion and for SEO purposes.
  • Extensive experience of managing and evaluating paid social media advertising campaigns (e.g., Meta, YouTube, Twitter, LinkedIn, TikTok), paid search, digital advertising campaigns, and producing high-quality digital marketing creative and assets to make these a success.
  • Significant experience in working with third-party and affiliate marketing campaigns to promote a brand or product.
  • Experience of using Google Analytics and providing reports on marketing performance using a range of marketing analytics tools.
  • Experience in strategic media planning including developing briefs and audience targeting.
  • Comprehensive understanding of the digital marketing landscape.
  • Comprehensive understanding of performance marketing tactics.
  • Advanced understanding of marketing metrics.

Please see the attached job description for full requirements for this role.

Further Information

Preferred start date for this role is 2nd of September 2024.

For further details on the role please contact Laura Delfitto, Director of Programmes Marketing and Insights, at

Interview date likely to be week commencing 1 July 2024.

£54,927 to £65,935 per annum

  • Head of Marketing

    6 days ago

    London, Greater London, United Kingdom Blu Digital Full time

    Head of Marketing - FashionLondonOur client is a fast-growing fashion business looking to recruit a Head of Marketing paying up to £80,000.You will manage social marketing and content. You will look at the analysis of marketing data and work with your team to deliver on the overall marketing strategy. You will manage a p&l as well as support the creative...

  • Head of Performance Marketing

    6 days ago

    London, Greater London, United Kingdom RedCat Digital Full time

    Working for a well-known, high-growth subscription-based business, the Head of Performance Marketing will lead the performance marketing strategy for the UK, managing a team across paid media, SEO, affiliates, direct mail and CRM.The Head of Performance Marketing will be responsible for:Leading the marketing strategy across paid media (paid search / PPC,...

  • Head of Digital Marketing

    6 days ago

    London, Greater London, United Kingdom Reeta Vickers Recruitment Ltd Full time

    Job Title: Head of Digital MarketingCompany: Rapidly expanding agencyAre you an experienced Head of Digital Marketing looking for a new opportunity? Our client, a growing agency, is in need of someone with a strong background in PPC, digital strategy management, team leadership, and client account management.Key Responsibilities:Oversee multiple digital...

  • Head of Digital Marketing

    1 month ago

    London, Greater London, United Kingdom CVUK Full time

    An exceptional opportunity for a Head of Digital Marketing to work for premium footwear brand . You will be a key stakeholder in the business and works closely with the Creative Director, Sales teams, Merchandising team and CEO in the formulation and delivery of the Digital & Marketing strategies.The role will involve digital marketing, branding, partnership...

  • Digital Marketing Manager

    6 days ago

    London, Greater London, United Kingdom EMR | Specialist in Marketing Recruitment Full time

    A global B2B insurer based in London is seeking a Digital Marketing Manager to design and implement the digital marketing strategy. The role covers campaign management and website management. In this role you'll act as the point of contact for all digital enquiries.Responsibilities:Work with the Head of Marketing to develop and implement the digital...

  • Head of Promotions and Marketing

    6 days ago

    London, Greater London, United Kingdom Digital Waffle Full time

    Head of Promotions and Marketing:Job details: Posted 02 February 202 Salary £ £55000 per annum LocationLondon Job type Permanent DisciplineMarketing ReferenceMR2 Contact NameMaddie RichardsonJob description:Head of Promotions and MarketingMy client is an innovative late-night venue in East London looking for a talented Head of Promotions & Marketing.The...

  • Head of Digital Marketing New

    6 days ago

    London, Greater London, United Kingdom Major Players Full time

    Head of Digital Marketing:Job details: Posted 12 May 202 Salary £ £90000 per annum LocationLondon Job type Permanent Full Time DisciplineE-Commerce & Digital Marketing Reference160640_ Contact NameRez ParbezJob description:Head of Digital Marketing - Creative AgencyHead of Digital Marketing: The CompanyMy client is an extremely successful creative agency...

  • Head of Digital Marketing

    6 days ago

    London, Greater London, United Kingdom Thetalentcrowd Full time

    Head of Digital Marketing, Manchester A fast-growing insurance business has created a brand-new role to take their digital marketing strategy to the next level. From SEO (on and off page) to PPC and Paid Social, you'll lead an in-house team to deliver successful consumer-focused strategies and marketing campaigns, driving traffic to the website and...

  • Marketing Content Writer

    6 days ago

    London, Greater London, United Kingdom HEAD Full time

    We are looking for an experienced Digital Copywriter to join our ever-expanding marketing team based in London. You'll work with our Ecom team to refine tone of voice, develop brand and campaign messaging and support marketing channel owners to deliver stand-out copy.AUFGABEN~ Key Responsibilities:ANGEBOT Contact ~ Please put the job title you're applying...

  • Head of Digital Marketing

    6 days ago

    London, Greater London, United Kingdom Imperial College London Full time

    Location / Campus: South Kensington Campus - Hybrid Job Summary Imperial College Business School is seeking a strategic and results-driven Head of Digital Marketing. The successful candidate will lead and execute a comprehensive digital marketing strategy to promote our diverse programme portfolio globally. This role encompasses media planning and...

  • Head of Digital Marketing at

    6 days ago

    London, Greater London, United Kingdom CFO Insights Full time

    Head of Digital Marketing at CFO Insights Are you curious or passionate about marketing? If so, you might be our Head of Digital Marketing. CFO Insights is Northern Europe's largest CFO forum and aims to connect and develop CFOs, finance leaders, and tomorrow's innovators by addressing the issues of the future CFO. CFO Insights is part of United Media...

  • Digital Marketing Manager

    6 days ago

    London, Greater London, United Kingdom Reed Marketing & Creative Full time

    Role: Digital Marketing ManagerLocation: London/RemoteSalary: £45,000Contract: 13 months FTC (Maternity Cover)I am delighted to be partnering with a well-known charity. They are looking for an experienced Digital Marketing Manager, who is widely varied, calling upon a broad range of digital skills.? No day is ever the same, and the fast-paced energy of...

  • Digital Marketing Manager

    6 days ago

    London, Greater London, United Kingdom Michael Page Marketing Full time

    An exciting opportunity for an Digital Marketing Manager has arisen for a consumer durables, electronics and telecommunications organisation. The successful candidate will be responsible for managing all aspects of the marketing department, including strategic planning, budgeting, and digital activation. To be successful, you must have hands-on digital...

  • Digital Marketing Executive

    6 days ago

    London, Greater London, United Kingdom Burst Digital Full time

    Burst Digital is looking for a Digital Marketing Executive with extensive experience to join their team Burst Digital is always looking for more all-rounder marketing geniuses. If you're a digital marketing whizz with extensive experience, this could be the role for you The Role: As a digital marketing executive, you will have the chance to work across all...

  • Digital Marketing Executive

    6 days ago

    London, Greater London, United Kingdom The Marketing Meetup Ltd Full time

    Making life that teensy bit better. One bamboo character at a time. Great marketing agencies offer daily variety and unexpected challenges. Ambitious eCommerce brands are curious, and keen to embrace the latest thinking. Successful giftware companies employ positive people, who like making a difference. Any of those sound appealing? Well, check this......

  • Digital Marketing Executive

    6 days ago

    London, Greater London, United Kingdom Blu Digital Full time

    My client, a luxury ecommerce brand with over 120 years of heritage, is seeking a talented Digital Marketing Executive to join their team.Ready to apply Before you do, make sure to read all the details pertaining to this job in the description below.You will collaborate closely with the Digital Marketing Manager, the digital team, and external agencies to...

  • Digital Marketing Executive

    5 days ago

    London, Greater London, United Kingdom Blu Digital Full time

    Our premium retailer client is currently looking to recruit a Digital Marketing Executive paying up to £30,000.You will be responsible for developing, implementing, and managing marketing campaigns that promote the brand and products.Is your CV ready If so, and you are confident this is the role for you, make sure to apply asap.You will oversee campaign...

  • Digital Marketing Executive

    6 days ago

    London, Greater London, United Kingdom Blu Digital Full time

    Exciting Opportunity for a Digital Marketing Executive! Work closely with the digital and ecommerce team on various tasks Utilize digital analytical tools to monitor web performance and provide reports Responsible for updating and optimizing the brand's website with new content and imagery Support ad hoc marketing tasks including social media and...

  • Digital Marketing Manager

    6 days ago

    London, Greater London, United Kingdom Blu Digital Full time £55,000 - £65,000

    Our client, a leading Professional Services group, is looking for a strong Digital Marketing Manager to join their team in London. The role will be based in the office 3 days a week with 2 days working from home (this is a permanent, full-time role) and is paying between £55k to £65k, plus benefits, depending on experience. The ideal person will have a...

  • Digital Marketing Copywriter

    6 days ago

    London, Greater London, United Kingdom SINE Digital Full time

    ABOUT THE ROLEWe are looking for an experienced Midweight Digital Marketing Copywriter to join our ever-expanding marketing team based in London. You'll work with our performance marketing teams, channel experts and clients to refine tone of voice, develop brand and campaign messaging, and support marketing channel owners to deliver stand-out copy.Reporting...