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Brand Manager
3 months ago
Who we are
Together, we're on a mission to make good health more affordable and accessible, to help millions around the world enjoy healthier lives. It's a mission that bonds our people across nearly 60 countries and a rich, diverse variety of nationalities and backgrounds. Working here means working with the world's leading manufacturer of generic & innovative medicines, and the proud producer of many of the products on the World Health Organization's Essential Medicines List. Today, at least 200 million people around the world take one of our medicines every single day. An amazing number, but we're always looking for new ways to continue making a difference, and new people to make a difference with.
We are looking for a Brand Manager - CNS to be responsible for ensuring that our CNS brands are positioned to meet the needs of our customers to ultimately drive commercial success.
Location: we are happy to consider candidates based close to one of our sites in Harlow (Essex) or Castleford (West Yorkshire). The team is based in Harlow, so if you are based in our Castleford site you will need to travel to Harlow site for meetings.
We have a hybrid approach to home-working
A day in the life of a Brand Manager - CNS...
You will execute the brand strategy to deliver agreed commercial targets You will drive optimised business results by managing and tracking the agreed marketing/promotional budget for the brand in line with the annual AOP & LBE cycles You will conduct market research on brand tracking and market opportunities You will work alongside the Omnichannel Lead to prepare and activate Brand Plans, considering the appropriate channel mix that will engage and enhance customer experience You will build strong relationships with key stakeholders, including internal delivery teams, external agencies and vendors You will create brand assets aligned to brand proposition, positioning and targeting for use across multiple channels including digital, face to face and virtual You will ensure materials and assets for the brand are MHRA/ABPI compliant You will evaluate and analyse activities to ensure continuous improvement and optimisation of engagement and interaction with target stakeholder(s) You will work with customer-facing teams to gain insight, deliver messaging and support engagement with target customers, including meetings attendance, provision of sales materials, presenters and presentations You will support delivery of in-person and virtual events including internal, external and sponsored You will work closely with cross-functional teams to ensure stable supply and avoid out of stocks You will identify, assess and recommend product lifecycle management, new product development and line extension opportunities for their potential to generate income for the companyWho we are looking for
Do you have...?
Proven experience of working in a brand management or marketing role in a highly regulated sector; including substantial experience in developing and delivering brand, marketing and go to market plansAre you...?
Able to communicate and collaborate effectively with stakeholders such that all team members feel valued, respected and supported Agile Customer Centric Innovative Data SavvyEnjoy a more rewarding choice
Enjoying time with your families (25 days of annual leave, hybrid approach to home working, Pension scheme, car or car allowance) Looking after your health (Life & Critical Illness Insurance, Private health insurance for you and your family, Sports and Health Programme – including health days and nutritional counselling, On-site Canteen) Recognizing your value (Recognition programs to reward our employees with our company bonus scheme) Boosting your potential (Virtual Learning Centre) Well-being and D&I focused company