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Brand Manager

2 months ago

Harlow, Essex, United Kingdom Tevapharm Full time
About the Role

We are seeking a highly motivated and experienced Brand Manager to join our team at Teva Pharmaceuticals. As a Brand Manager, you will be responsible for developing and executing the brand strategy to deliver commercial targets in line with business objectives.

Key Responsibilities
  • Work closely with the Marketing Manager to define brand proposition, positioning, and targeting on all new launches and brand extensions.
  • Manage and track the agreed marketing/promotional budget with the annual AOP and LBE cycles.
  • Prepare and activate brand plans, considering the right channel mix to engage and enhance the customer experience.
  • Ensure compliance with relevant codes of practice, including ABPI, PAGB, and other legislations and regulations.
  • Identify, assess, and recommend new product development and line extension opportunities.
  • Create and maintain brand guidelines, brand identity, and assets.
  • Work closely with the Medical team to achieve strong product claims.
  • Conduct brand tracking, qualitative, and quantitative research, market insight, and voice of the customer activity to inform decision-making.
  • Provide support for sales teams to help them achieve brand sales targets.
Requirements
  • Demonstrable UK experience in B2C marketing, gained ideally from consumer health, FMCG, or healthcare-related industries.
  • Experience in key elements of the marketing mix, including advertising, market research, social, digital, and PR campaigns.
  • Relationship building skills to work with and influence cross-functional partners.
About Teva

Teva Pharmaceuticals is committed to equal opportunity in employment. We are a global leader in the pharmaceutical industry, dedicated to making good health more affordable and accessible. We offer a range of benefits, including flexible working arrangements, a hybrid approach to home-working, and a comprehensive rewards package.