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Brand Manager, OTC

2 months ago

Harlow, Essex, United Kingdom Teva Pharmaceuticals Full time

About Us

Teva Pharmaceuticals is a leading manufacturer of innovative and generic medicines, committed to making good health more affordable and accessible to millions around the world. Our mission is to help people enjoy healthier lives, and we're proud to be a part of the World Health Organisation's Essential Medicines List.

Our Team

We're a diverse and dynamic team of professionals working together to achieve our mission. As a Brand Manager, OTC, you'll be part of a progressive company that values innovation, collaboration, and customer satisfaction.

About the Role

We're seeking a highly motivated and experienced Brand Manager, OTC to join our team. As a key member of our marketing team, you'll be responsible for executing the brand strategy to deliver commercial targets in line with business objectives. This will involve working closely with cross-functional partners, including Medical, Supply, Trade Marketing, and Finance.

Key Responsibilities

  • Develop and execute brand strategies to drive business growth and achieve commercial targets.
  • Work closely with the Marketing Manager to define brand propositions, positioning, and targeting for new launches and brand extensions.
  • Manage and track marketing and promotional budgets, ensuring alignment with annual business objectives and key performance indicators.
  • Collaborate with the Marketing Manager to prepare and activate brand plans, considering the right channel mix to engage and enhance the customer experience.
  • Ensure brand materials and assets are compliant with relevant codes of practice and regulations.
  • Identify and recommend new product development and line extension opportunities to drive business growth and revenue.
  • Develop and maintain brand guidelines, identity, and assets.
  • Work closely with the Medical team to achieve strong product claims and ensure regulatory compliance.
  • Conduct brand tracking, qualitative, and quantitative research to inform decision-making and drive business growth.
  • Provide support to the sales team to help them achieve brand sales targets, including attendance at meetings, provision of sales presenters and presentations, and promotional materials.
  • Build productive working relationships with internal and external stakeholders to maximize brand sales and drive business growth.

Requirements

  • Demonstrable UK experience in B2C marketing, gained ideally from consumer health, FMCG, or healthcare-related industries.
  • Experience in key elements of the marketing mix, including advertising, market research, social, digital, and PR campaigns.
  • High levels of attention to detail and excellent prioritizing and time management skills.
  • Strong relationship-building skills, with the ability to influence cross-functional partners.
  • Educated to degree level and excellent influencer with a 'make it happen' attitude.
  • Team worker and customer-oriented.

What We Offer

  • 25 days of annual leave and a pension scheme.
  • Company car or car allowance.
  • Life and critical illness insurance, private health insurance for you and your family, sports and health programme, including health days and nutritional counselling, and on-site canteen.
  • Recognition programs to reward employees with our company bonus scheme.
  • Virtual Learning Centre to boost your potential.
  • A well-being and diversity-focused company.