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E-commerce and Marketing Manager

3 months ago

StokeonTrent, Stoke-on-Trent, United Kingdom Pure 4 Recruitment Limited Full time
My client is looking to recruit an E-Commerce and Marketing Manager to join their team.

This role will support the growth of the business through the development of industry leading online stores whilst also building their Brands.


Main Duties of the E-Commerce and Marketing Manager

Accountabilities & Responsibilities

  • Digital Marketing covering Paid Search, Google & Facebook Ads, SEO to drive traffic to their websites.
  • Produce insight and recommended actions using tools such as Funnel Analysis from Google Analytics
  • Online Pricing within set parameters to ensure they remain within their Price Index targets whilst also delivering Gross Margin requirements
  • Development and implementation of Online Promotional Activity calendar in line with Marketing Calendar
  • Increasing Conversion through onsite development & improvements (your own and creating a platform for others to contribute) by testing & analysis
  • On-Site Merchandising covering Page & Site Content. Attributes, product descriptions, imagery, videos
  • Improve customer shopping experience at all touch points (Online, Store, Direct) by making them easy to shop with
  • Grow Brand awareness through brand activity
  • Ensure Brand is utilised in correct way
  • Develop customer profiling and analysis that elicits insights and actions can drive business performance
  • Management of TrustPilot partnership

Experience and Knowledge Needed

  • Analytical experience with Google Analytics and deploying insight from it is a must
  • Experience of On-Site merchandising
  • Curious with a desire to learn and develop and keen to find better ways to do things
  • Commercially minded and able to build and execute plans to grow Sales & Margin
  • Takes pride in the work you do and wants to do deliver better each time
  • Able to work within a small team and prepared to roll up your sleeves and help others when required