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E-Commerce Marketing Specialist

2 months ago

StokeonTrent, Stoke-on-Trent, United Kingdom MacGregor Black Full time
Job Title: E-Commerce Marketing Executive

MacGregor Black is seeking a skilled E-Commerce Marketing Executive to join our team. As a key member of our marketing department, you will be responsible for managing and developing a portfolio of branded websites.

Key Responsibilities:
  • Develop and implement on-page and off-page SEO strategies to improve organic search rankings and drive website traffic.
  • Ensure the website is user-friendly, with intuitive navigation and a clean, responsive design, to enhance the user experience.
  • Conduct regular usability testing and gather user feedback to inform data-driven improvements to the website.
  • Oversee the execution of monthly acquisition plans, including PPC, affiliate, and email marketing activities, to drive sales and revenue growth.
  • Manage the content creation process for new product launches, ensuring high-quality content is delivered to meet business requirements.
  • Collaborate with the Head of Direct E-Commerce to develop monthly sales and content activity plans for a portfolio of branded websites.
  • Work closely with in-house teams and external agencies to develop and execute monthly acquisition plans, driving sales and revenue growth.

Requirements:

  • Proven track record of managing transactional websites using platforms such as Shopify, WooCommerce, and ShopBlocks.
  • Experience with PPC, social, and affiliate marketing, with a strong understanding of analytics and data-driven decision making.
  • Proficiency in content creation tools, such as Canva and Adobe, to produce high-quality content.
  • Strong budget management skills and ability to achieve sales targets in a fast-paced environment.

What We Offer:

A competitive salary and benefits package, with opportunities for career growth and development in a dynamic and innovative company.