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Digital Analyst

3 months ago

Yeovil, Somerset, United Kingdom Screwfix Direct Ltd Full time

It's a great time to join Screwfix. Thanks to the hard work of our team and record-breaking sales, we're proud to be one of the fastest-growing retailers in the UK. And we want to pass that growth onto you.
Whether you're in procurement, digital, marketing or finance, there's a role for you here.

Reporting to the Senior Ecommerce Analytics Manager, you will be a key player in elevating the knowledge in understanding the drivers of our ecommerce performance, customer behaviour and retail media to uncover opportunities for improvement and growth. This role is focussed not only on reporting & data management, but most importantly providing insight that drives and influences actionable changes that drives our performance.

We believe that a hybrid, flexible working approach offers you – and your colleagues – the best of both worlds. Face-to-face collaboration is an integral part of our warm, friendly culture, so you'll work from our head office three days a week, working flexibly around our core working hours of 10am-3pm. Beyond that, how, when and where you work is up to you. With a subsidised canteen, free parking and a comfortable, relaxed environment, we've worked hard to build an office you'll want to work in. We also know that, when it comes to school pick-ups and home deliveries, it's nice to have the flexibility to do both.

  • Contribute to the strategic direction and lead the day-to-day transition to a data-driven culture, aligning analytics with business goals and informing crucial decisions
  • Champion the migration to Google Analytics 4, ensuring smooth transition, expertise utilisation, and maximised insights
  • Support Retail Media measurement by strategically aligning agreed reporting, collecting, analysing and sharing results
  • Be the go-to for all Retail Media reporting and insight and supporting the growth of this area of the business.
  • Proactively seek to solve complex business problems/challenges through data analytics and insights
  • Empower stakeholders through ad-hoc analyses using BigQuery, SQL, Power BI, and GA4
  • Drive data-led optimisation; Leverage digital data to optimize key business areas, from marketing to merchandising, with clear action recommendations
  • Foster data-first mindset; Collaborate with stakeholders to embed data-driven decision making across all digital activities championing a change to a data led culture
  • Proactively monitor market trends, analyse competitor performance, and share insights & recommendations to inform strategy and drive positive performance.
  • Tool mastery & advocacy; become the E-commerce team's analytics power user, promoting tool awareness and capability
  • Forecast & budget ecommerce performance by utilising existing data and insight
  • Prioritise & quantify impact of new tech developments; Calculate incrementality and build data-driven business cases to prioritize ecommerce development/feature opportunities
  • Recommend and help implement data tagging strategies to unlock deeper insights and inform future decisions
  • Strong proficiency in Google Analytics (GA4), including BigQuery, and experience with SQL and Power BI · Familiarity with Google Analytics 4 setup, configuration, and data extraction.
  • Deep understanding of the E-commerce business landscape and key performance indicators.
  • Strategic Thinker with ability to translate data into actionable insights and drive data-driven decision making.
  • Skillful in identifying and addressing data-related challenges to optimize business performance.
  • Excellent communication and storytelling presentation skills to effectively convey complex data insights to diverse audiences.
  • Ability to build strong relationships and collaborate effectively with stakeholders across departments.
  • Willingness to share knowledge and expertise to upskill the team on data analysis and tools
  • Experience in implementing cultural shifts and embedding data-driven practices within organizations.
  • Experience with web analytics tools like SimilarWeb, ContentSquare, Alteryx and knowledge of tagging and data enrichment techniques.

What's in it for me?

You do your best when you feel your best, so we've chosen benefits that truly matter and support your wellbeing.

Subsidised canteen: We offer a great selection of hot and cold food at our subsidised canteen, as well as a warm, inviting place for you to eat. So whether you prefer a packed lunch or an easy life, we cater to all.

Free parking: No one wants to spend their mornings circling around the car park. So whether you have a work vehicle or not, there'll always be a free spot for you and your car.

Parental leave policy: We offer Enhanced Family Leave for our UK and ROI based colleagues. Our policies and resources are inclusive for all parents and include enhanced pay terms and generous leave policies. We've put everything we think you should know on our dedicated intranet page, ready for when you need it. Find out more on our website.

Other benefits:

  • Award-Winning Pension Scheme
  • 20% Discounts at Screwfix & B&Q, plus discounts at other High-Street Retailers
  • Company Bonus up to 20%
  • Award-Winning Apprenticeship Schemes
  • MyGym discounts
  • Cycle-to-Work Scheme
  • Enhanced Family leave
  • Retail Trust counselling services
  • Life cover

Sustainability at Screwfix

We're committed to building a better future for our community and our planet. That's why we're doing everything we can in six key areas: eliminating carbon emissions, reducing and recycling waste, sourcing responsibly, keeping products in use for longer, selling more sustainable products and providing sustainable packaging. We're on a mission to put sustainability at the forefront of everything we do. Join us.

We've worked hard to create a culture of inclusivity and genuine community. We're a company built on teamwork, and the best teams are ones in which everyone can share their view. Whatever your background, however you identify, you'll be listened to, encouraged, and given the tools and training you need to get ahead. You'll always know where you are with us. We're open. We're fair. And we believe in opportunities for everyone.

We believe in equity for all. Please let us know at if you need any additional support or adjustments when it comes to your application.

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