Ecommerce Insights Specialist

1 week ago


Yeovil, Somerset, United Kingdom Screwfix Full time

About the Role

We are seeking a highly skilled Senior Digital Analyst - Ecommerce to join our team at Screwfix. As a key member of our digital team, you will play a pivotal role in deciphering the factors driving our ecommerce performance and customer behavior.

Key Responsibilities

  • Contribute to the strategic direction and lead the day-to-day transition to a data-driven culture, aligning analytics with business goals and informing crucial decisions.
  • Empower stakeholders through ad-hoc analyses using ecommerce analytics platforms.
  • Drive data-led optimisation; Leverage digital data to optimize key business areas, from merchandising to commercial, with clear action recommendations.
  • Foster a data-first mindset; Collaborate with stakeholders to embed data-driven decision making across all digital activities.
  • Monitor market trends, analyse competitor performance, and share insights to inform strategic adjustments.
  • Become the E-commerce team's analytics power user, promoting tool awareness and capability.
  • Utilize data to assist in accurate forecasting and budgeting for E-commerce channels.
  • Calculate incrementality and build data-driven business cases to prioritize opportunities.
  • Recommend and help implement data tagging strategies to unlock deeper insights and inform future decisions.

Requirements

  • Strong proficiency in Google Analytics.
  • Familiarity with Google Analytics 4 setup, configuration, and data extraction.
  • Deep understanding of the E-commerce landscape and key performance metrics.
  • Ability to translate data into actionable insights and drive data-driven decision making.
  • Skillful in identifying and addressing data-related challenges to optimize business performance.
  • Excellent communication and storytelling presentation skills to effectively convey complex data insights to diverse audiences.
  • Ability to build strong relationships and collaborate effectively with stakeholders across departments.
  • Willingness to share knowledge and expertise to upskill the team on data analysis and tools.
  • Experience in implementing cultural shifts and embedding data-driven practices within organizations.
  • Experience with GA4, SimilarWeb & ContentSquare.

What We Offer

  • Award-Winning Pension Scheme
  • 20% Discounts at Screwfix & B&Q, plus discounts at other High-Street Retailers
  • Company Bonus up to 20%
  • Award-Winning Apprenticeship Schemes
  • MyGym discounts
  • Cycle-to-Work Scheme
  • Enhanced Family leave
  • Retail Trust counselling services
  • Life cover


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