Digital Merchandising Manager

2 months ago

Yeovil, Somerset, United Kingdom Screwfix Full time

About the Role

Screwfix is seeking a highly skilled Digital Merchandising Manager to join our team. As a key member of our ecommerce team, you will play a critical role in enhancing the customer experience by planning and developing product placement strategies to maximize sales and profitability.

Key Responsibilities

  • Support the Senior Merchandising Manager in executing web merchandising strategies to deliver ecommerce goals across the web, app, and in-store digital browse for both the UK and IE.
  • Collaborate with the Digital Trading Managers to successfully launch new ranges and execute cyclical changes with required supporting content and merchandising.
  • Lead a team to implement tactics to continuously optimize and enhance the online customer experience, with a focus on improving conversion and revenue.
  • Constantly evaluate and account for product content, including attribute data, imagery, and descriptions, to optimize ecommerce revenue.
  • Ensure user-generated content (UGC), including customer reviews and Q&A, is continuously improved, monitored, and measured to drive an increase in conversion and improvement in customer experience.
  • Interrogate and leverage content merchandising tools, such as GA4, Content Square, and Hot Jar, to constantly monitor and evaluate customer behavior and support proposed changes and prioritization of these changes.
  • Propose A/B testing opportunities to the Senior Optimization Manager for conversion rate optimization.
  • Ensure the website is fully optimized for SEO traffic and provide timely recommendations and strategies to continuously improve rankings and share of voice.
  • Champion reporting and dashboard creation for self-service to keep merchandising and digital wider teams informed on ecommerce performance.
  • Work closely with the Digital Trading, Data Analytics, and CRO teams to gain deep insights and analytics, address issues, and implement meaningful changes.
  • Serve as the key contact point for all 3rd party tools relevant to your specialism.
  • Conduct weekly, quarterly, and cyclical reviews of our digital platforms, providing meaningful insight and suggestions, including performance of merchandising assets and other initiatives.
  • Coach a merchandiser using extensive understanding of web merchandising, elevating capability and driving best-in-class performance.

Requirements

  • Analytical skills to analyze and interpret data to make timely and considered decisions and actions.
  • Ability to use GA4 and other merchandising tools at an advanced level.
  • Preferable experience in Content Square or Hot Jar and Bazaar Voice.
  • Full understanding of SEO, including technical and backlinking.
  • Experience using 3rd party tools specifically related to UGC.
  • In-depth understanding of search journeys and platform capabilities, with preferred experience in Fredhopper or Algolia.
  • Extensive experience in a similar role, preferably in retail.
  • Experience in managing and developing teams.
  • Customer-focused approach.

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