Digital Merchandising Manager
4 weeks ago
About the Role
We are seeking a highly skilled Digital Merchandising Manager to join our team at Screwfix. As a key member of our ecommerce team, you will play a critical role in enhancing the customer experience by planning and developing product placement to maximize sales and profitability.
Key Responsibilities
- Support the Senior Merchandising Manager in executing web merchandising strategies to deliver ecommerce goals across the web, app, and in-store digital browse for both the UK and IE.
- Collaborate with the Digital Trading Managers to successfully launch new ranges and execute cyclical changes with required supporting content and merchandising.
- Lead a team to implement tactics to continuously optimize and enhance the online customer experience, with a focus on improving conversion and revenue.
- Constantly evaluate and account for product content, including attribute data, imagery, and descriptions, to optimize ecommerce revenue.
- Ensure UGC (including customer reviews and Q&A) is continuously improved, monitored, and measured to drive an increase in conversion and improvement in customer experience.
- Interrogate and leverage content merchandising tools, such as GA4, Content Square, and Hot Jar, to monitor and evaluate customer behavior and support proposed changes.
- Propose A/B testing opportunities to the Senior Optimisation Manager for conversion rate optimization.
- Ensure the website is fully optimized for SEO traffic and provide timely recommendations and strategies to continuously improve rankings and share of voice.
- Champion reporting and dashboard creation for self-service to keep merchandising and digital wider teams informed on ecommerce performance.
- Work closely with the Digital Trading, Data Analytics, and CRO teams to gain deep insights and analytics, address issues, and implement meaningful changes.
- Serve as the key contact point for all 3rd party tools relevant to your specialism.
- Conduct weekly, quarterly, and cyclical reviews of our digital platforms, providing meaningful insight and suggestions, including performance of merchandising assets and other initiatives.
- Coach a merchandiser using extensive understanding of web merchandising, elevating capability and driving best-in-class performance.
Requirements
- Analytical skills to analyze and interpret data to make timely and considered decisions and actions.
- Ability to use GA4 and other merchandising tools at an advanced level.
- Preferable experience in Content Square or Hot Jar and Bazaar Voice.
- Full understanding of SEO, including technical and backlinking.
- Experience using 3rd party tools specifically related to UGC.
- In-depth understanding of search journeys and platform capabilities, with preferred experience in Fredhopper or Algolia.
- Extensive experience in a similar role, preferably in retail.
- Experience in managing and developing teams.
- Customer-focused approach.
What's in it for me?
We offer a range of benefits to support your wellbeing, including a subsidised canteen, free parking, and enhanced family leave policy. We also offer award-winning pension schemes, 20% discounts at Screwfix and B&Q, and company bonuses up to 20%.
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