Digital Merchandising Manager

3 weeks ago

Yeovil, Somerset, United Kingdom Screwfix Full time

About the Role

We're seeking a highly skilled Digital Merchandising Manager to join our team at Screwfix. As a key member of our ecommerce team, you'll play a crucial role in enhancing the customer experience by planning and developing product placement strategies to maximize sales and profitability.

Key Responsibilities

  • Support the Senior Merchandising Manager in executing web merchandising strategies to deliver ecommerce goals across the web, app, and in-store digital browse for both the UK and IE.
  • Collaborate with the Digital Trading Managers to successfully launch new ranges and execute cyclical changes with supporting content and merchandising.
  • Lead a team to implement tactics to continuously optimize and enhance the online customer experience, aiming to improve conversion and revenue.
  • Constantly evaluate and account for product content, including attribute data, imagery, and descriptions, to optimize ecommerce revenue.
  • Ensure User-Generated Content (UGC) is continuously improved, monitored, and measured to drive an increase in conversion and customer experience.
  • Interrogate and leverage content merchandising tools, such as GA4, Content Square, and Hot Jar, to monitor and evaluate customer behavior and support proposed changes.
  • Propose A/B testing opportunities to the Senior Optimisation Manager for conversion rate optimization.
  • Ensure the website is fully optimized for SEO traffic and provide timely recommendations and strategies to continuously improve rankings and share of voice.
  • Champion reporting and dashboard creation for self-service to keep merchandising and digital teams informed on ecommerce performance.
  • Work closely with the Digital Trading, Data Analytics, and CRO teams to gain deep insights and analytics, address issues, and implement meaningful changes.
  • Serve as the key contact point for all 3rd party tools relevant to your specialism.
  • Conduct weekly, quarterly, and cyclical reviews of digital platforms, providing meaningful insight and suggestions, including performance of merchandising assets and other initiatives.
  • Coach a merchandiser using extensive understanding of web merchandising, elevating capability and driving best-in-class performance.

Requirements

  • Analytical skills to analyze and interpret data to make timely and considered decisions and actions.
  • Ability to use GA4 and other merchandising tools at an advanced level.
  • Preferable experience in Content Square or Hot Jar and Bazaar Voice.
  • Full understanding of SEO, including technical and backlinking.
  • Experience using 3rd party tools specifically related to UGC.
  • In-depth understanding of search journeys and platform capabilities, with preferred experience in Fredhopper or Algolia.
  • Extensive experience in a similar role, preferably in retail.
  • Experience in managing and developing teams.
  • Customer-focused approach.

What's in it for me?

We offer a range of benefits to support your wellbeing, including a subsidised canteen, free parking, and enhanced family leave policy. We're committed to building a better future for our community and our planet, and we're doing everything we can in six key areas: eliminating carbon emissions, reducing and recycling waste, sourcing responsibly, keeping products in use for longer, selling more sustainable products, and providing sustainable packaging. Join us in our mission to put sustainability at the forefront of everything we do.

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