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Marketing Manager in Derby)

2 months ago

Derby Derbyshire England, United Kingdom Recruit Mint Full time

Job: Marketing Manager

Location: Derby

Job: Permanent

Salary: £40-50K per annum

This is a challenging and unique role which will require collaboration, innovative thinking, and agility to deliver marketing strategy and brand management across diverse areas

Our Client is a leading manufacturer of chilled own-label products and need a Marketing Manager to develop and implement their marketing strategy to support growth. This hands-on role will create and execute strategies and tactics.

Established 50 years ago, our client has grown to become a leader in their field, withe ambitious plans requiring an evolving brand and a strong marketing strategy to support growth in the Food Service sector.

KEY RESPONSIBILITIES

Create and implement an overall 3-year marketing strategy, framework and plan through the marketing mix

* Establish long- and short-term objectives for the products and geographies, including working closely with the wider team to 'develop and win' new business

* Plan, direct, implement and evaluate the marketing plan, that drive increased demand for our products and services

* Work closely with the businesses to gain insights and feedback to inform marketing and brand strategy and execution

* Support the communication strategy, managing digital communication including social media

* Develop and manage an integrated B2B marketing program that promotes increased demand for Fairfax Meadow within the foodservice sector

* Develop marketing plans around key seasonal and event driven areas that maximise the business as the 'go-to' in the sector

* Lead building a commercially viable retail branded proposition

* Develop and manage a branded portfolio of Meat & Seafood products, identifying the role and direction for the brand within the markets; UK, APAC, North America

* Lead commercially viable launch plans, drawing upon existing UK propositions, but with flexibility to adapt key aspects to ensure 'fit to win' for the local market

QUALIFICATIONS, KNOWLEDGE & EXPERIENCE

*

* At least 3 years of market strategy and planning experience

* Brand development and management track record

* Food service experience preferred, but not required

* International experience preferred, but not required

* Bachelors degree in Marketing, Business Admin or related field

* Excellent at influencing stakeholders at all levels of the organisation

* Strong organisational and planning skills, brilliant at juggling multiple projects and deadlines

* Excellent communication and presentation skills

* A full driving license

* Able to travel between UK sites and occasional travel outside the UK