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CRM Executive

4 months ago

LONDON, United Kingdom ME AND EM Full time
Job Title: CRM Executive

Reporting to: Head of CRM

Location: London

Contract Type: Full time, 37.5 hours per week

About Us:

ME+EM is one of the UK's fastest-growing luxury fashion brands. As a direct-to- consumer business we operate in a truly omnichannel way, with an extremely successful online store, monthly mailings and stores in London, Edinburgh and concessions in Harrods and Selfridges. Our exciting growth continues in spring 2024 with the opening of our first US stores.

At ME+EM we are an entrepreneurial, creative, and passionate group of people. We work hard, are enthusiastic to learn and are not afraid to take risks. Everyone contributes to our success at all levels, and that precisely what makes being a member of the team so rewarding.

Our office and stores are always busy and fast paced, but we work just as hard to make sure it's fun, with social activities and biannual parties. We pride ourselves on being approachable, supportive, and welcoming and ensure that everyone's hard work is rewarded. It takes all these things to build a strong, successful business and our door is always open to new talent ready to contribute to our growth and evolution.

About the Role

The CRM Executive will have experience executing email campaigns and analysing campaign results.

Job Responsibilities:

Email & Direct Mail

Responsible for the execution of marketing email campaigns for UK, US and Rest of World markets. Including, alternative content targeted to the US and counter seasonal Rest of World markets. End-to-end testing of email journey for each send - includes experience on website and email across devices and inbox providers. Work closely with the CRM Analyst to plan and orchestrate newsletter and automation campaigns tests including A/B tests for creative content, subject lines, linking and segmentation. Responsible for the execution of VIP customer email campaigns. Build and test targeted segments across the customer lifecycle span in customer data platform, Ometria. Ensure all marketing email automation campaigns for UK, US and Rest of World markets are kept up to date and refreshed in line with product launches. Support the Digital Designer and Content Editor with the email design process and ensure that all content is delivered on time for weekly sign off meetings. Daily CRM contact for Customer Care to troubleshoot problems, including sending out communications for delayed shipments, investigating voucher issues, mail subscriptions and other ad hoc queries. Daily CRM contact for stores to assist with catalogue shipment queries and VIP data. Support omni-channel communications, including communications from store. Assist with the management of the ME+EM catalogue drops. This would include liaising with third parties to ensure the smooth running of the process and working on the data selection for each mailing. Manage monthly Trustpilot and Reviews.io email communications and be the point of contact on customer review platforms for the rest of the business. Responsible for the execution of monthly Inkpact, direct mail campaigns. Customer Insights & Reporting:

Support the Head of CRM and CRM Analyst with email campaign analysis across all markets. Work closely with the Buying and Merchandising teams to keep up to date on product delays and restocks. Monitor the activity of key competitors across all markets and produce monthly reports on their activity. Support the Head of CRM with the development and management of the wider VIP program. Employee Benefits:

33 days annual leave for full time employees (25 days holiday + 8 bank holidays) A day off to celebrate your birthday. Pension Scheme Group Life and Income Protection Insurances Employee Assistance Programme (EAP) Length of Service Award Refer a Friend Scheme Staff uniform for retail employees Generous Staff and Friends and Family Discount Annual Volunteer Day Cycle to Work Scheme Tech Scheme Eye Care Vouchers Real Living Wage Employer Employee led committees Social events and biannual parties Enhanced maternity and paternity package after 2 years of service. ME+EM is an equal opportunities employer committed to fostering and preserving a culture of diversity, equality, and inclusion in our workforce. As an equal opportunities' employer, we do not discriminate against applicants based on race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We believe that diversity enriches our workforce and strengthens our organisation. Therefore, we encourage minorities, LGBTQ+ candidates, and individuals with disabilities to apply for

opportunities within our company.
Please email [email protected] should you require any adjustments needed to take part in this recruitment process.

Please note, due to the large number of applications we receive, we can only reply to those that are successful to the next stage.