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CRM Executive

2 months ago

London, Greater London, United Kingdom McDonald's Corporation Full time
About the Role

McDonald's Corporation is seeking a highly skilled CRM Executive to join our team in the UK. As a key member of our digital marketing team, you will play a critical role in shaping and delivering our CRM strategy, driving value from our growing customer base, and leading the team in planning and delivering campaigns across email and push channels.

Key Responsibilities
  • Own and manage our CRM communications activity across email and push notification.
  • Lead team of CRM Campaign Executives, delivering the end-to-end campaign process.
  • Prioritise and deliver new data-driven lifecycle campaigns.
  • Provide direction to the CRM agency for the delivery of all CRM campaign activity and projects.
  • Be the expert in brand principles and goals and how to best apply these to CRM communications.
  • Ensure a customer-first approach to CRM communication planning and calendar.
  • Proactively manage campaign performance to derive insights and optimisations.
  • Help to shape and deliver the CRM strategy.
  • Lead initiatives to improve brand trust and affinity to customers.
Requirements
  • Experienced in managing the delivery of CRM communications.
  • Experience of CRM reporting and analytics.
  • Experience in a CRM Manager role.
  • Experience of managing a CRM campaign tool.
  • Experience of using first-party data for paid media.
About Us

McDonald's Corporation is a market leader in the fast-food industry, striving for the highest standard of quality, speed, and restaurant experience. We are committed to creating an inclusive culture and embracing diversity. If you are passionate about developing communications that have impact for our fans, we encourage you to apply for this exciting opportunity.