Senior CRM Executive

1 week ago

London, Greater London, United Kingdom Funding Circle Full time
About the Role

We are seeking a highly skilled Senior CRM Executive to lead the development and execution of our customer relationship management strategy. As a key member of our team, you will be responsible for driving applications, supporting funnel conversion, gathering insights on customer experience, and delivering onboarding or offboarding processes.

Key Responsibilities
  • Develop and implement CRM projects and communications to support various lifecycle stages for our products.
  • Collaborate with CRM stakeholders, analytics, and data partners to define audience segmentation approaches and contact strategies for both manual and automated campaigns.
  • Measure results, propose optimizations, and drive change to improve customer messaging approaches.
  • Lead one of our products' CRM processes and take ownership of its development and execution.
  • Proactively identify and mitigate risks, issues, or control weaknesses that arise in your day-to-day work.
Requirements
  • A growth mindset, driven, smart, and able to think on your feet.
  • Email marketing channel know-how (2+ years) with a strong sense of how to deliver CRM campaigns 'hands on' via an ESP or customer engagement tool.
  • A solid understanding of the data requirements of a CRM campaign and the challenges that lie therein.
  • An appreciation for creative and an ability to create thoughtful customer messaging.
  • An interest in SME business finance and the ability to connect with the product types and thought patterns involved in the sector.
About Funding Circle

Funding Circle is a leading online lending platform that provides small businesses with access to finance. We are committed to building diverse teams and welcome applications from candidates with a range of backgrounds and experiences.

What We Offer
  • A competitive salary and benefits package.
  • A collaborative and dynamic work environment.
  • Opportunities for professional growth and development.
  • A comprehensive learning and development program.
  • A range of employee benefits, including private medical insurance, dental insurance, and access to a free online therapy service.

We are an equal opportunities employer and welcome applications from all qualified candidates. If you are passionate about customer relationship management and have a strong track record of delivering successful CRM campaigns, we would love to hear from you.

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