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Senior CRM Executive

2 months ago

London, Greater London, United Kingdom boohoo group Full time

About the Role:

We are seeking a highly skilled and experienced Senior CRM Executive to join our team at the Boohoo Group. As a key member of our digital marketing team, you will be responsible for creating and executing best-in-class campaigns across email marketing, SMS, and push notifications.

Key Responsibilities:

  • Work closely with the CRM Manager to plan and execute global BAU campaigns across email, SMS, and push notifications, ensuring quality assurance and risk management.
  • Create innovative and engaging content that drives customer engagement and loyalty.
  • Regularly analyze and report on campaign performance, providing insights and recommendations to improve future campaigns.
  • Collaborate with the Loyalty & Partnerships team to deliver BAU activity and drive continuous improvement in communications and data.
  • Develop and maintain a deep understanding of CRM platforms and ESPs, with a focus on driving business growth and customer engagement.

What You'll Get:

  • The opportunity to work with a leading e-commerce company with a global presence.
  • A competitive salary and benefits package.
  • The chance to work with a talented team of professionals who are passionate about digital marketing.
  • Professional development opportunities to help you grow your career.

Requirements:

  • Proven experience in CRM and digital marketing, with a focus on campaign execution and analysis.
  • Strong understanding of CRM platforms and ESPs, with experience in Bloomreach or similar platforms.
  • Excellent communication and project management skills, with the ability to work effectively in a fast-paced environment.
  • Strong analytical and problem-solving skills, with the ability to interpret data and drive business decisions.