![The Financial Times Ltd](https://media.trabajo.org/img/noimg.jpg)
Senior Marketing Executive, Audience Development
2 months ago
The FT has an uncompromising mission: delivering independent, quality information, news and services to individuals and companies around the globe. It’s the cornerstone of our reputation and the heart of our ambitions for the future. But for our people, the FT offers so much more than what we do. FT people come from all kinds of backgrounds and work across a huge range of disciplines and locations, and find an empowering, warm and welcoming culture that values curiosity and rewards smart, ambitious thinking. Those who are willing to unite around our mission and live our values will find plenty to challenge, inspire and interest them. Like the audiences we serve, no two FT people are the same; but together we help our audience be better informed and understand the world around them. It’s a job that’s never mattered more, and a career that can take you anywhere you want to go.
Our commitment to diversity and inclusion in the workplace
At the FT, we give all employees a voice so that diverse perspectives are heard and valued. We believe that a supportive workplace is one where employees feel they can be themselves at work. We'll continue to remove barriers for all, and in particular barriers facing employees from underrepresented groups.
The Role / Position Overview
The primary responsibility of the role is to provide support to FT Specialist stakeholders regarding audience data, campaign management and marketing platform monitoring. The role also supports the marketing team in executing campaigns under the established governance framework and processes.
This role will also be expected to analyse campaign performance and offer stakeholders recommendations to optimise/refine these initiatives. The main outcome of these initiatives is that they help support the core business objectives, namely growing subscriptions, improving retention, driving user engagement and LTV.
Key Responsibilities
Direct and guide internal stakeholders as to which users should be included in campaigns (for marketing/acquisitions communications and to help drive engagement)
Provide insight, counts and data selections of best fit to achieve campaign objectives
Provide support to stakeholders in the use and understanding of FT Specialist data to enhance/aid decision-making when developing campaigns
Maintain day-to-day contact with stakeholders, contribute to decisions regarding the campaign schedule, and oversee campaign calendars
Provide relevant, timely and in-depth, yet easily digestible campaign analysis, to help shape future campaigns
Help the business understand what impact communications have on engagement, subscription acquisition or subscription retention, as appropriate
Develop reports and dashboards, if relevant, for our stakeholders
Take ownership of the Data Manager, by ensuring it is continuously maintained and organised
Proactively make recommendations in terms of targeting as well as potential new activity, often challenging the status quo
Work in close collaboration with the Data and Tracking team
Responsible for managing and prioritising own workload
Required Skills / Experience
Experience of email campaign management
Enthusiastic about working with a Customer Data & Experience Platform (CDXP)
Familiar with Customer Relationship Marketing (CRM), particularly customer targeting
Strong working knowledge of Microsoft Excel or Google Sheets
The ability to work proactively and be able to operate with limited supervision from the line manager
Numerically adept with a keen eye for detail
Highly organised and able to meet deadlines consistently
Excellent communication skills and ability to effectively meet stakeholder expectations
What’s in it for you? Our Benefits
Our benefits vary depending on location, but we are committed to providing best in class perks across all our offices as well as an inclusive environment to develop your career. Examples of our benefits include; generous annual leave allowances, flexible working (including working from home), medical cover, enhanced maternity & paternity packages, subsidised gym memberships and Giving Back opportunities. Full details of our benefits can be found here .
Further Information
The FT is committed to providing an inclusive working environment for all. We are an equal opportunities employer who seeks to recruit and appoint the best talent regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We have implemented a hybrid working model and we also promote flexible working and will consider specific requests around flexibility for all roles where it can be accommodated. Please let us know if you require any adjustments as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements, or have any questions, please send an email to talent@ft.com and a member of our team will be happy to help.
Have you been previously employed at the FT? *
--
Have you previously taken part in an FT early careers programme? e.g. FT Talent Challenge, FT News School, work experience etc. *
--
Please select the currency of your salary expectations. If not listed, please select Other Currency. *
Please select
What are your base annual salary expectations? *
What is your current notice period in weeks? *
Please select
Will you now or in the future require sponsorship for employment visa status in the country for which this role is based? *
--
I accept the candidate privacy notice and consent to being contacted in regard to this application.
As part of the FT’s commitment to equality, diversity and inclusion, in this section we ask for information to help us measure the effectiveness of our equal opportunity policies.
This information is voluntary and your application will not be treated differently based on whether or not you provide these details.
Your information will be stored separately to your application on our recruitment system, with safeguards in place to ensure that your data is kept secure and treated confidentially. Hiring managers and recruiters cannot see this information on an individual basis.
We may use the data in an anonymised form for reporting purposes or as required to comply with statutory reporting requirements, depending on your location.
Gender Identity (Select one)
Agender
Genderfluid
Genderqueer
Man
Non-binary
Woman
Other
Prefer not to say
Ethnicity (Select one)
Asian - Bangladeshi
Asian - Chinese
Asian - Indian
Asian - Japanese
Asian - Pakistani
Asian - Other
Black - African
Black - British
Black - Caribbean
Black - Other
Mixed - White & Asian
Mixed - White & Black African
Mixed - White & Black Caribbean
Mixed - Other
White - British
White - Irish
White - Other
White - Other European
Other
Prefer not to say
Sexual Orientation (Select one)
Asexual
Bisexual
Demisexual/Grey Asexual
Heterosexual (Straight)
Homosexual (Gay/Lesbian)
Pansexual
Queer
Other
Prefer not to say
Religion (Select one)
Buddhist
Christian
Hindu
Jewish
Muslim
Sikh
No religion
Other
Prefer not to say
What was the occupation of your main household earner when you were aged 14? (Occupations provided are examples, please select the option that most closely resembles your main householder earners employment) (Select one)
Modern professional & traditional professional e.g. teacher, nurse, physiotherapist, social worker, musician, police officer (sergeant or above), software designer, accountant, solicitor, medical practitioner, scientist, civil/mechanical engineer
Senior, middle or junior managers or administrators e.g. finance manager, chief executive, large business owner, office manager, retail manager, bank manager, restaurant manager, warehouse manager
Clerical and intermediate occupations e.g. secretary, personal assistant, call centre agent, clerical worker, nursery nurse
Technical and craft occupations e.g. motor mechanic, plumber, printer, electrician, gardener, train driver
Routine, semi-routine manual and service occupations e.g. postal worker, machine operative, security guard, caretaker, farm worker, catering assistant, sales assistant, HGV driver, cleaner, porter, packer, labourer, waiter/waitress, bar staff
Long-term unemployed (claimed Jobseeker’s Allowance or earlier unemployment benefit for more than a year)
Prefer not to say
We have other current jobs related to this field that you can find below
-
Audience Development Executive
1 month ago
London, United Kingdom MEDIA CONTACTS Full timeAre you currently working in sales and ready to leverage your skills to advance your career? This is an exciting opportunity to join a well-established financial services company located in the heart of central London. With their global B2B events and dominant market position, this role offers an excellent opportunity for someone eager to develop their...
-
Senior Audience Executive
6 days ago
London, United Kingdom Publicis Imagine Full timeJob Description Publicis Media is now looking for a new Senior Audience Executive to work on one of our latest and most exciting clients, Disney. This is an opportunity to work on a global disruptive brand, a real “people business” and be part of a team leading the change and driving businesses into the future. Organisationally, the Senior...
-
Senior Audience Executive
5 days ago
London, United Kingdom Publicis Imagine Full timeJob DescriptionPublicis Media is now looking for a new Senior Audience Executive to work on one of our latest and most exciting clients, Disney. This is an opportunity to work on a global disruptive brand, a real “people business” and be part of a team leading the change and driving businesses into the future.Organisationally, the Senior Audience...
-
Senior Marketing Communications Executive
2 months ago
London, United Kingdom Marketing Talent | Marketing Recruitment Experts Full timeSenior Communications ExecutiveCandidates should take the time to read all the elements of this job advert carefully Please make your application promptly.Location – LondonHybrid working – c2-3 days per week in the office Great opportunity to join this growing and exciting social & market research specialist in London, as a Senior Communications...
-
Senior Audience Executive
3 days ago
London, United Kingdom Publicis Groupe Full time“If you can dream it, you can do it”- Walt DisneyPublicis Imagine is a bespoke team dedicated to Disney with one purpose in mind – to be Disney’s most valuable partner in creating the next era of entertainment. This newly built organisation will sit under the umbrella of Publicis Media, tapping into all areas of Publicis Groupe capability, including...
-
Senior Marketing Communications Executive
2 months ago
London, United Kingdom Marketing Talent | Marketing Recruitment Experts Full timeJob Description Senior Communications Executive Location – London Hybrid working – c2-3 days per week in the office Great opportunity to join this growing and exciting social & market research specialist in London, as a Senior Communications Executive. As part of the marketing team, you’ll help grow the company brand, drive sales and support...
-
Senior Marketing Communications Executive
2 months ago
London,, UK, United Kingdom Marketing Talent | Marketing Recruitment Experts Full timeSenior Communications ExecutiveLocation – LondonHybrid working – c2-3 days per week in the office Great opportunity to join this growing and exciting social & market research specialist in London, as a Senior Communications Executive.As part of the marketing team, you’ll help grow the company brand, drive sales and support their talent acquisition and...
-
Senior Marketing Communications Executive
2 months ago
London, United Kingdom Marketing Talent | Marketing Recruitment Experts Full timeSenior Communications ExecutiveLocation – LondonHybrid working – c2-3 days per week in the office Great opportunity to join this growing and exciting social & market research specialist in London, as a Senior Communications Executive.As part of the marketing team, you’ll help grow the company brand, drive sales and support their talent acquisition and...
-
Marketing Executive
2 weeks ago
London, United Kingdom EMR | Specialist in Marketing Recruitment Full timeSenior Marketing Executive OpportunityWe are seeking a talented Senior Marketing Executive to join our fast-growing team in Central London. Our client, a leading financial services conference organization, targets senior executives in investment banking, private equity, and professional services globally.Responsibilities:Develop and execute marketing...
-
Marketing Executive
2 weeks ago
London,, UK, United Kingdom EMR | Specialist in Marketing Recruitment Full timeSenior Marketing Executive OpportunityWe are seeking a talented Senior Marketing Executive to join our fast-growing team in Central London. Our client, a leading financial services conference organization, targets senior executives in investment banking, private equity, and professional services globally.Responsibilities:Develop and execute marketing...
-
Senior Audience Manager
1 month ago
London, United Kingdom Trainline Full timeJob DescriptionReporting to the Brand Director the Senior Audience Manager is responsible for defining and rolling out the marketing target audience for Trainline ensuring our customer is clearly defined and customer understanding is at the heart of what we do ResponsibilitiesResponsible for defining the marketing target audience in all markets and aligning...
-
Executive Director of Marketing and Communications
2 months ago
London, United Kingdom Marketing Talent | Marketing Recruitment Experts Full timeJob Description Senior Communications Executive Hybrid working – c2-3 days per week in the office Great opportunity to join this growing and exciting social & market research specialist in London, as a Senior Communications Executive. As part of the marketing team, you’ll help grow the company brand, drive sales and support their talent...
-
Marketing Associate
2 months ago
London, United Kingdom Informa Tech Full time**Company Description** We offer unrivalled reach to decision-makers in the technology marketplace, leveraging > 100 recognised and trusted brands, including AfricaCom, London Tech Week, Black Hat, Broadband World Forum, GDC, InformationWeek, Interop, Light Reading, Omdia, and The AI Summit. Every year, we welcome 14,000 subscribers to our research, nearly...
-
Marketing Executive/Senior Executive
2 months ago
London, United Kingdom EMR | Specialist in Marketing Recruitment Full timeJob Description Senior Marketing Executive This leading, award-winning, real estate firm is expanding rapidly and taking the property market by storm! Driven by expansion and the next phase of growth, this is a varied role with excellent recognition and career progression opportunities and one that everyone is excited about. You’ll work closely with...
-
Audience Acquisition Executive
1 month ago
London, United Kingdom Jackson Barnes Recruitment Full time**NEW - Audience Acquisition Executive - Financial Services Events** **The office is based in Central London, Hybrid working (3 days in office)** **Salary up to £38K+Comms** Working alongside the content production and commercial team you will lead the audience development for a portfolio of finance conferences & roundtables. This role will focus on...
-
Senior Marketing Executive, Audience Development
3 months ago
London, United Kingdom The Financial Times Full timeAbout Us The FT has an uncompromising mission: delivering independent, quality information, news and services to individuals and companies around the globe. It’s the cornerstone of our reputation and the heart of our ambitions for the future. But for our people, the FT offers so much more than what we do. FT people come from all kinds of backgrounds...
-
Senior Marketing Executive
2 months ago
London, United Kingdom EMR | Specialist in Marketing Recruitment Full timeJob Description Senior Marketing Executive This leading, award-winning, real estate firm is expanding rapidly and taking the property market by storm! Driven by expansion and the next phase of growth, this is a varied role with excellent recognition and career progression opportunities and one that everyone is excited about. You’ll work closely with the...
-
Senior Marketing Executive
2 months ago
London, United Kingdom EMR | Specialist in Marketing Recruitment Full timeSenior Marketing ExecutiveRead on to find out what you will need to succeed in this position, including skills, qualifications, and experience.This leading, award-winning, real estate firm is expanding rapidly and taking the property market by storm! Driven by expansion and the next phase of growth, this is a varied role with excellent recognition and career...
-
Senior Marketing Executive
2 months ago
London,, UK, United Kingdom EMR | Specialist in Marketing Recruitment Full timeSenior Marketing ExecutiveThis leading, award-winning, real estate firm is expanding rapidly and taking the property market by storm! Driven by expansion and the next phase of growth, this is a varied role with excellent recognition and career progression opportunities and one that everyone is excited about. You’ll work closely with the Senior Marketing...
-
Senior Marketing Executive
2 months ago
London, United Kingdom EMR | Specialist in Marketing Recruitment Full timeSenior Marketing ExecutiveThis leading, award-winning, real estate firm is expanding rapidly and taking the property market by storm! Driven by expansion and the next phase of growth, this is a varied role with excellent recognition and career progression opportunities and one that everyone is excited about. You’ll work closely with the Senior Marketing...