Senior Marketing Executive, Audience Development

4 months ago

London, United Kingdom The Financial Times Full time

About Us

The FT has an uncompromising mission: delivering independent, quality information, news and services to individuals and companies around the globe. It’s the cornerstone of our reputation and the heart of our ambitions for the future. But for our people, the FT offers so much more than what we do. FT people come from all kinds of backgrounds and work across a huge range of disciplines and locations, and find an empowering, warm and welcoming culture that values curiosity and rewards smart, ambitious thinking. Those who are willing to unite around our mission and live our values will find plenty to challenge, inspire and interest them. Like the audiences we serve, no two FT people are the same; but together we help our audience be better informed and understand the world around them. It’s a job that’s never mattered more, and a career that can take you anywhere you want to go.

Our commitment to diversity and inclusion in the workplace

At the FT, we give all employees a voice so that diverse perspectives are heard and valued. We believe that a supportive workplace is one where employees feel they can be themselves at work. We'll continue to remove barriers for all, and in particular barriers facing employees from underrepresented groups.



The Role / Position Overview

The primary responsibility of the role is to provide support to FT Specialist stakeholders regarding audience data, campaign management and marketing platform monitoring. The role also supports the marketing team in executing campaigns under the established governance framework and processes.


This role will also be expected to analyse campaign performance and offer stakeholders recommendations to optimise/refine these initiatives. The main outcome of these initiatives is that they help support the core business objectives, namely growing subscriptions, improving retention, driving user engagement and LTV.
 

Key Responsibilities

Direct and guide internal stakeholders as to which users should be included in campaigns (for marketing/acquisitions communications and to help drive engagement)

Provide insight, counts and data selections of best fit to achieve campaign objectives

Provide support to stakeholders in the use and understanding of FT Specialist data to enhance/aid decision-making when developing campaigns

Maintain day-to-day contact with stakeholders, contribute to decisions regarding the campaign schedule, and oversee campaign calendars

Provide relevant, timely and in-depth, yet easily digestible campaign analysis, to help shape future campaigns

Help the business understand what impact communications have on engagement, subscription acquisition or subscription retention, as appropriate

Develop reports and dashboards, if relevant, for our stakeholders

Take ownership of the Data Manager, by ensuring it is continuously maintained and organised

Proactively make recommendations in terms of targeting as well as potential new activity, often challenging the status quo

Work in close collaboration with the Data and Tracking team

Responsible for managing and prioritising own workload

Required Skills / Experience

Experience of email campaign management

Enthusiastic about working with a Customer Data & Experience Platform (CDXP) 

Familiar with Customer Relationship Marketing (CRM), particularly customer targeting

Strong working knowledge of Microsoft Excel or Google Sheets

The ability to work proactively and be able to operate with limited supervision from the line manager

Numerically adept with a keen eye for detail

Highly organised and able to meet deadlines consistently

Excellent communication skills and ability to effectively meet stakeholder expectations

What’s in it for you? Our Benefits

Our benefits vary depending on location, but we are committed to providing best in class perks across all our offices as well as an inclusive environment to develop your career. Examples of our benefits include; generous annual leave allowances, flexible working (including working from home), medical cover, enhanced maternity & paternity packages, subsidised gym memberships and Giving Back opportunities. Full details of our benefits can be found .

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