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Senior Audience Executive

1 month ago

London, United Kingdom Publicis Groupe Full time

“If you can dream it, you can do it”
- Walt Disney
Publicis Imagine is a bespoke team dedicated to Disney with one purpose in mind – to be Disney’s most valuable partner in creating the next era of entertainment. This newly built organisation will sit under the umbrella of Publicis Media, tapping into all areas of Publicis Groupe capability, including our newest acquisition, Epsilon. We will be dedicated to Disney’s four lines of business below and are committed to delivering excellence, innovation and creativity in everything we do:

  • Media networks
  • Disneyland Parks and Walt Disney World

The Publicis Imagine team has been designed to be simple, agile and connected, with access to the latest innovations in media to accelerate Disney’s growth around the world, Data is at the core of Publicis Imagine’s offering. Our data ecosystem, supercharged by Epsilon, will be the end-to-end platform focused on driving growth. We do this by uncovering data-driven insights that inform marketing, creative messaging and media decisions. We will look to connect all aspects of Disney’s business to unlock growth with each of their consumers from any line of business.


Publicis Imagine will be active across the globe, with the hub for EMEA based here at White City in London. We are Disney fanatics and have created a unique UK and EMEA hybrid team to deliver not only excellence in market, but also be the guiding light for the region when it comes to planning. We have brought together talent from all areas of our business, client leadership, strategy, planning, data science, content, insights and execution in agile squads that will deliver for Disney’s business.


We are excited to be building something brand new here at Publicis the best and brightest and want to come on this journey with us.
We also too believe that if you can dream it, you can do it.
We are Publicis Imagine.
Dreaming. Doing.

Our Commitment
Publicis Imagine is committed to building a culturally diverse workforce and therefore strongly encourages applications from underrepresented groups. We are committed to equality of opportunity and welcome applications from individuals, regardless of their background.

Job Description

Publicis Media is now looking for a new Senior Audience Executive to work on one of our latest and most exciting clients, Disney. This is an opportunity to work on a global disruptive brand, a real “people business” and be part of a team leading the change and driving businesses into the future.

Organisationally, the Senior Audience Executive (SAE) sits at the nexus of Publics Imagine (PI), you will therefore take part in the maintenance of a smooth working environment between those who own Disney EMEA’s audience data and those who activate them.

Operationally, you will 1) engage with specialist technologies responsible for the capture, storage, and cataloguing of online audiences, 2) actively manage and cultivate 1st and 2nd party audience inventories, and 3) ensure their maximal and optimal usage in most if not all online media campaigns:

  • Hands-on management of audience inventories as they exist in various technologies (various systems within the Google Marketing Platform, The Trade Desk, Amazon Ads, and other rising platforms);
  • Plan, propose, create, and provision bespoke audiences to internal customers (PI lines of business teams, research/investment teams, and local and hub teams) and client-side customers (Disney business and local marketing teams) in support of their online campaigns and analysis efforts;
  • Onboard PI markets through training and ongoing support, which includes audience catalogues and operational updates to be published to PI and client-side customers on a fiscal quarterly basis;
  • Active monitoring for opportunities to capture new audiences, such as during flights of new EMEA campaigns, activities and conversion events on Disney websites, and formulations of new and innovative audiences worthy of experimentation;
  • Uphold The Walt Disney Company’s data governance policies and prescribed procedures in the capturing, organising, and provisioning of audiences;
  • Document performance by way of case studies, focusing on the individual or collective performances of Disney’s 1st and 2nd party audiences against open market 3rd party audiences;
  • Collate and organise case studies into a coherent narrative arcs, serving as recommendations to PI markets on ever improving ways of applying 1st and 2nd party audiences;
  • Update audience playbooks annually as an educational tool and reference document for our wider EMEA network;
  • Assist in the integration of various ad tech systems and conduct follow-on audience sizing and match rates tests.
Qualifications

To be successful in this role you will need:

  • Possesses experience in one of these specialisms: programmatic activation, paid search, DMP or CDP operations, website or app analytics, and site tag management and deployment;
  • Worked in a role that required practical operation and implementation of advertising technologies or marketing technologies;
  • Experienced in managing and fine-tuning work processes between a regional hub and a network of markets;
  • Possesses an engaging personality amenable to relationship-building with senior and/or executive level client contacts;
  • Self-motived and confident in delivering work to different stakeholders both internal and external to the agency;
  • Able to articulate technical content to large groups in an accessible, coherent, and inspiring way; and
  • Able to grow client relationships by proposing innovative ideas and new ways of working.
Additional Information

Publicis Imaginehas fantastic benefits on offer to all of our employees. In addition to the classics,Pension,Life Assurance, Private Medical and IncomeProtectionPlanswe also offer;

  • WORK YOUR WORLDopportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
  • REFLECTION DAYS- Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
  • HELP@HAND BENEFITS24/7 helpline to support you on a personal and professional level.Access to remote GPs, mental health support and CBT.Wellbeing content and lifestyle coaching.
  • FAMILY FRIENDLY POLICIESWe provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
  • FLEXIBLE WORKING, BANK HOLIDAY SWAP&BIRTHDAY DAY OFFYou are entitled to an additional day off for your birthday, from your first day of employment.
  • GREAT LOCAL DISCOUNTSThis includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of ourbenefits will be shared when you join us

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).

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